Facebook: i giovani abbandonano il social network

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I giovani si stanno allontanando da Facebook, lo dichiara Business Insider e lo confermano i vertici del social network. Secondo una ricerca svolta su un campione di ragazzi sotto i 25 anni i teenager sono ormai annoiati da Facebook e preferiscono usare altre piattaforme per social come Snapchat, Instagram e Tout.

Proprio Snapchat ed Instagram stanno riscuotendo un particolare successo in questo ultimo periodo presso il pubblico giovane, proprio a discapito di Facebook. Un problema reale, tanto è vero che anche Zuckerberg ed i vertici della società sono al corrente di questa situazione.

Facebook non è più un luogo attraente per i giovanissimi, che a quanto pare hanno riscoperto l’esigenza di comunicare usando pochi caratteri o semplicemente con foto e brevi video. Il “nuovo” diario non sarebbe stato apprezzato dai più giovani e l’aver reso complesso l’accesso a giochi ed applicazioni ha fatto scappare i ragazzi.

Anche la difficoltà nel gestire la privacy dei contenuti sembra aver giocato a favore dell’abbandono dei più giovani, su Snapchat ad esempio i messaggi (testo, foto o video) vengono cancellati automaticamente pochi secondi dopo la lettura, mentre su Instagram è possibile pubblicare foto senza rivelare alcun dato o dettaglio personale.

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