I dubbi aziendali: blog o social network? (Parte 1)

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Affrontiamo oggi una delle tematiche che continuamente mi viene posta sotto esame nelle aziende che vogliono addentrarsi nel mondo del Social Media Marketing, ovvero, quella che è legata al “classico” passaggio epocale. Ma partiamo per gradi. Nei tempi passati (ed anche in quelli più recenti), nel momento in cui ci si trova di fronte al passaggio all’utilizzo di una vecchia tecnologia, rispetto ad una nuova, tanti sono i dubbi che assalgono l’individuo.
L’esempio più classico è identificabile in molti fotografi, che abituati da tempo ad utilizzare le proprie reflex analogiche con la qualità della pellicola, sono andati in seria crisi di utilizzo nel momento in cui si sono presentate sul mercato le reflex digitali. Nessuno sapeva dare giusti consigli se non l’occhio esperto di un professionista che dedica all’hobby veramente il cuore. I produttori ovviamente sono portati a spingere i nuovi prodotti digitali per vendere, mentre i professionisti di vecchio stampo, sono reali fans delle reflex analogiche e di conseguenza si è creata una forte confusione. Stesso quesito, capita nel momento in cui, un’azienda decide di mettere su la propria social reputation.

 

 

Questa costruzione dell’identità sociale del brand, non è una novità, anche perché se è vero che dopo pochi anni dalla diffusione di Internet sono nati i blog, si può dire che la social reputation professionale singola ed aziendale ha cominciato a costruirsi proprio attraverso questi strumenti. Secondo quanto viene chiesto dai Manager non esperti, infatti, viene fuori il dubbio di cui parlavamo sopra, ovvero: per rilanciare (o semplicemente lanciare) la nostra social reputation, è meglio un blog aziendale, oppure è meglio puntare tutto sui social network?

 

 

A questa domanda non c’è una risposta netta, ma vale la pena fare alcune considerazioni che possono far capire quanto sia importante a volte non fare delle scelte nette, ma rimanere nel così detto “spazio grigio”, ovvero di non unificare i contenuti e seguire una sola strada. Vedremo nel prossimo post qualche dettaglio in più.

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1.067 commenti su “I dubbi aziendali: blog o social network? (Parte 1)”

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  47. The essence of existence is like smoke, always shifting, always changing, yet somehow always present. It moves with the wind of thought, expanding and contracting, never quite settling but never truly disappearing. Perhaps to exist is simply to flow, to let oneself be carried by the great current of being without resistance.

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  49. Virtue, they say, lies in the middle, but who among us can truly say where the middle is? Is it a fixed point, or does it shift with time, perception, and context? Perhaps the middle is not a place but a way of moving, a constant balancing act between excess and deficiency. Maybe to be virtuous is not to reach the middle but to dance around it with grace.

    Rispondi

  50. The potential within all things is a mystery that fascinates me endlessly. A tiny seed already contains within it the entire blueprint of a towering tree, waiting for the right moment to emerge. Does the seed know what it will become? Do we? Or are we all simply waiting for the right conditions to awaken into what we have always been destined to be?

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