Barilla entra nel mondo del 2.0

di
Spread the love

Barilla ha avviato da tempo un paio di progetti di comunicazione interessanti che andiamo oggi a vedere. Il primo progetto funziona come Zooppa e Bootb avendo come brand protagonista Mulino Bianco Barilla. La brand community, si ispira ad un’iniziativa particolare chiamata “Nel mulino che vorrei“. Questa idea è basata su idee e progetti che gli utenti possono suggerire alla Barilla riguardo prodotti, packaging e promozioni per l’impegno sociale ed ambientale.
Questa iniziativa è presentata e meglio spiegata da Pepe Möder, Head of Digital Marketing di Barilla S.p.A., nel suo blog: “Abbiamo definito un processo aziendale per tenere fede a questo impegno: tre passaggi chiave, dichiarati pubblicamente, permetteranno di portare in realizzazione le idee. Una prima valutazione di equity sarà fatta dallo steering committee, composto da Eugenio Perrier, Giuseppe Morici e Massimo Potenza. Superata la prima valutazione, si passerà all’analisi di fattibilità, incanalando l’idea nel processo già definito di valutazione interna di nuovi progetti. Infine, se l’idea supererà anche questa valutazione, inizierà la fase di realizzazione. (…) Uno dei lavori più time consuming di questo progetto è l’insieme delle attività di backend e di relazione con il pubblico: bisogna leggere tutte le idee, rifiutare quelle doppie, indicando l’idea già presente e invitando le persone a visionarla ed eventualmente votarla; bisogna rispondere alle domande dei partecipanti (e lo farà un tutor, live, via MSN e Skype); bisogna leggere i commenti e approvarli”.
Il coninvolgimento del consumatore fa così di Barilla la prima azienda italiana a sperimentare a pieno l’innovazione del Web 2.0.
La seconda iniziativa si chiama “Olivia&Marino” e si tratta di un progetto ideato da H-Art e dall’Ufficio Marketing Digitale di Barilla. A questa idea è correlato un sito che da Marzo 2009 integra la campagna di comunicazione per il lancio dei nuovi crackers Oliva&Marino della Pavesi. In questo social network si vanno ad unire le passioni per il cibo sfizioso ed un concorso che è stato proposto inizialmente per interessare gli utenti.
Entrambe le strategie sono ovviamente affiancate da una più importante di Marketing, ma hanno dato adito ad un’azienda italiana di presentarsi alla grande nel mondo del 2.0.

Related Posts:

77 commenti su “Barilla entra nel mondo del 2.0”

  15. Excellent weblog right here! Also your site rather a lot up very fast!
    What web host are you the use of? Can I am getting your affiliate link to your host?
    I want my web site loaded up as fast as yours lol

    Rispondi

  18. Hello there! I could have sworn I’ve visited this web site before but after browsing
    through a few of the posts I realized it’s new to me.
    Anyhow, I’m certainly pleased I discovered it and
    I’ll be book-marking it and checking back often!

    Rispondi

  19. Undeniably consider that which you said. Your favourite justification appeared to be on the net
    the simplest factor to take note of. I say to you, I certainly get irked at the same time as
    other people think about worries that they just
    do not recognise about. You managed to hit the nail upon the top and also
    outlined out the whole thing with no need side-effects ,
    folks could take a signal. Will probably be back to get
    more. Thanks

    Rispondi

  22. Наша бригада искусных исполнителей проштудирована предъявить вам актуальные средства, которые не только ассигнуруют надежную охрану от прохлады, но и преподнесут вашему жилищу элегантный вид.
    Мы практикуем с современными веществами, ассигнуруя долгосрочный срок службы использования и прекрасные решения. Изолирование облицовки – это не только экономия тепла на огреве, но и заботливость о экологической обстановке. Спасательные разработки, какие мы претворяем в жизнь, способствуют не только вашему, но и сохранению природных ресурсов.
    Самое основополагающее: [url=https://ppu-prof.ru/]Сколько стоит утепление дома снаружи[/url] у нас открывается всего от 1250 рублей за метр квадратный! Это доступное решение, которое превратит ваш дом в настоящий приятный угол с минимальными издержками.
    Наши достижения – это не исключительно изоляция, это формирование поля, в котором каждый член символизирует ваш уникальный моду. Мы примем в расчет все ваши пожелания, чтобы преобразить ваш дом еще дополнительно удобным и привлекательным.
    Подробнее на [url=https://ppu-prof.ru/]http://ppu-prof.ru[/url]
    Не откладывайте занятия о своем помещении на потом! Обращайтесь к профессионалам, и мы сделаем ваш корпус не только теплым, но и стильным. Заинтересовались? Подробнее о наших проектах вы можете узнать на веб-ресурсе. Добро пожаловать в обитель благополучия и стандартов.

    Rispondi

  23. Дорогие Знакомые!
    Приводим вам свежее тренд в мире оформления домашней обстановки – шторы плиссе. Если вы движетесь к безупречности в всех стороне вашего жилища, то эти сукна выберутся выдающимся паттерном для вас.
    Что делает шторы плиссе настолько уникальными? Они сочетают в себе в себе изящество, работоспособность и эффективность. Благодаря уникальной архитектуре, прогрессивным тканям, шторы плиссе идеально подходят для любого ложи, будь то гостинка, ложе, кухонное пространство или деловое поле.
    Закажите [url=https://tulpan-pmr.ru]тюль плиссе[/url] – отразите уют и красивость в вашем доме!
    Чем понравятся шторы плиссе для вас? Во-первых, их особый проект, который прибавляет к обаяние и грацию вашему месту. Вы можете подобрать из разнообразных структур, расцветок и стилей, чтобы выделить оригинальность вашего дома.
    Кроме того, шторы плиссе предлагают обширный круг практических вариантов. Они могут контролировать уровень освещения в интерьере, оберегать от солнечного света, обеспечивать закрытость и формировать уютную обстановку в вашем доме.
    Наш ресурс: [url=https://tulpan-pmr.ru]http://www.tulpan-pmr.ru[/url]
    Мы сами поможем вам отыскать шторы плиссе, которые безупречно гармонизируются с для вашего внутреннего пространства!

    Rispondi

  25. 202163 938279You would endure heaps of different advised organized excursions with various chauffeur driven car experts. Some sort of cope previous features and a normally requires a to obtain travel within expense centre, and even checking out the upstate New York. ??????? 637291

    Rispondi

  26. PBN sites
    We will create a web of privately-owned blog network sites!

    Benefits of our privately-owned blog network:

    We perform everything SO THAT Google doesn’t understand that this is A privately-owned blog network!!!

    1- We buy web domains from different registrars

    2- The leading site is hosted on a virtual private server (VPS is high-speed hosting)

    3- The rest of the sites are on various hostings

    4- We designate a individual Google profile to each site with confirmation in Search Console.

    5- We create websites on WP, we don’t utilize plugins with the help of which Trojans penetrate and through which pages on your websites are produced.

    6- We do not reiterate templates and utilise only distinct text and pictures

    We do not work with website design; the client, if wanted, can then edit the websites to suit his wishes

    Rispondi

  27. Understanding the complex world of chronometers
    Understanding COSC Certification and Its Importance in Watchmaking
    COSC Accreditation and its Strict Criteria
    COSC, or the Controle Officiel Suisse des Chronometres, is the official Swiss testing agency that certifies the accuracy and accuracy of wristwatches. COSC accreditation is a symbol of excellent craftsmanship and dependability in chronometry. Not all timepiece brands pursue COSC accreditation, such as Hublot, which instead adheres to its proprietary strict criteria with movements like the UNICO calibre, achieving similar accuracy.

    The Science of Precision Chronometry
    The central mechanism of a mechanical watch involves the mainspring, which delivers energy as it unwinds. This system, however, can be susceptible to environmental factors that may impact its accuracy. COSC-certified mechanisms undergo rigorous testing—over fifteen days in various conditions (five positions, 3 temperatures)—to ensure their resilience and dependability. The tests assess:

    Typical daily rate accuracy between -4 and +6 secs.
    Mean variation, highest variation rates, and effects of thermal variations.
    Why COSC Certification Matters
    For watch fans and collectors, a COSC-validated watch isn’t just a item of technology but a testament to lasting quality and accuracy. It represents a watch that:

    Provides exceptional dependability and precision.
    Ensures guarantee of quality across the whole construction of the timepiece.
    Is probable to maintain its value better, making it a wise investment.
    Famous Timepiece Brands
    Several famous manufacturers prioritize COSC accreditation for their timepieces, including Rolex, Omega, Breitling, and Longines, among others. Longines, for instance, presents collections like the Archive and Soul, which feature COSC-accredited movements equipped with advanced materials like silicone balance suspensions to boost resilience and efficiency.

    Historic Background and the Evolution of Chronometers
    The idea of the chronometer dates back to the need for accurate chronometry for navigation at sea, emphasized by John Harrison’s work in the 18th cent. Since the formal establishment of Controle Officiel Suisse des Chronometres in 1973, the certification has become a benchmark for evaluating the precision of luxury watches, maintaining a tradition of excellence in horology.

    Conclusion
    Owning a COSC-certified watch is more than an aesthetic selection; it’s a commitment to quality and accuracy. For those appreciating precision above all, the COSC accreditation offers peace of thoughts, guaranteeing that each certified timepiece will function reliably under various conditions. Whether for personal contentment or as an investment decision, COSC-accredited timepieces distinguish themselves in the world of horology, bearing on a legacy of meticulous timekeeping.

    Rispondi

Lascia un commento