La prima social media campaign per Kit Kat: Break Time Friday

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Il mondo dei social media è invaso dalla pubblicità. Nel contesto contemporaneo diventa fondamentale esserci e sembra lo si possa fare solo attraverso i social network e le comunità virtuali. Con  la nuova Timeline Facebook si sta prestando sempre più a presentare i brand più famosi ai propri utenti. Attraverso la nuova grafica si possono presentare in modo più diretto campagna di social media dal grande impatto. Sicuramente la potenza della viralità può essere maggiormente sfruttata nel mondo del Web.

 

È per questo che vogliamo segnalarvi di un’iniziativa portata avanti da Nestlè con il brand Kit Kat. Il 9 marzo sulla Brand Page di Facebook è stata lanciata la campagna “Break Time Friday”. Ma non si trattata della tradizionale campagna pubblicitaria. Gli utenti sono stati coinvolti nella partecipazione ad un vero e proprio appuntamento live. Tutti sono stati invitati ad un piccolo break, nella piena filosofia di Kit Kat, da fare sulla FanPage di Facebook. Gli utenti dovevano decidere di caricare una propria foto sul noto social network e in men che non si dica avrebbero ricevuto la propria candidatura in formato disegno caricaturale.

 

 

Praticamente, con un semplice “Mi piace” sulla Pagina del Brand ogni utente ha potuto rivedere la propria foto riprodotta su carta per farsi quattro risate guardandosi da un altro punto di vista. Potete vedere tutto da questo link . E’ semplice, prendetevi un break con Kit Kat e divertitevi. L’idea è geniale e molto simpatica. Sono stati realizzati un sacco di disegni, per la precisione 248. Ma ne potete visionare alcuni da questo album di foto presente sulla Brand Page . In un solo giorno la campagna virale ha raggiunto più o meno 1500 persone.  Date un’occhiata al video, potrete capire molto di più sull’iniziativa di marketing  e capire quanto realmente siano potenti i social network nel mondo di oggi.

Foto Credits | suhakri_hsu su Flickr

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