Klout: misurare l’influenza social del proprio brand

di
Spread the love

 

Brand Manager e soprattutto CEO, possono sfruttare molte piattaforme social per comprendere qualcosa in più della potenziale clientela, ma anche per capire il grado di influenza che il proprio marchio ha nel mondo del web 2.0. Oggi analizziamo uno strumento legato a questo tipo di esigenza che si chiama Klout.
Klout, è una piattaforma che serve per misurare l’influenza degli utenti sui social media di rilevanza (principalmente Facebook, Twitter e LinkedIn). Questa misurazione viene effettuata attraverso il loro carisma nell’evidenziare e creare contenuti e soprattutto coinvolgere le proprie reti di amicizie.

 

A parlare di Klout è il suo social media consultant, Mark Fish, che ha portato delle notifiche relative a Twitter e dichiarando:

 

“Klout consente di tenere traccia dettagliata che possono avere i Tweet di Twitter. Potete vedere l’impatto delle opinioni e dei messaggi attraverso il grafico social Twitter. Il pannello di controllo, invece, consente di esaminare alcuni dati importanti come: che ti influenza, che è influenzato, il Top retweet e altre statistiche. Qualora si fosse un Social Media Producer non si potrebbe fare a meno di provarlo”.

 

Queste dichiarazioni acquisiscono maggiore importanza nel momento in cui andiamo a documentarci e vediamo che il Klout Score è diventato uno degli strumenti di misurazione standard della popolarità sul web, di rilevante importanza. Le variabili che questo indice ci restituisce sono nello specifico:

 

  • True Reach: numero di persone influenzate (in quanti condividono quello che pubblichiamo)
  • Amplification: l’ampiezza dell’influenza (quanti ri-condividono e rispondono al contenuto)
  • Network: Quanto i Top Users sono interessati alle nostre news ed implementano il nostro Network Score.

Attraverso questo strumento, si possono avere una serie di dati importanti e determinanti, soprattutto distinti all’utenza singola, oltre che alle masse di utenti che possono implementare le nostre azioni di social media marketing. Interessante da valutare sarà anche lo strumento di PR 2.0 (social media sponsorship), ma in questo caso non lo analizzeremo per farlo in separata sede.

Related Posts:

121 commenti su “Klout: misurare l’influenza social del proprio brand”

  1. It is always unfortunate when celebrities split, especially
    when they appeared so happy together. Dakota Johnson and Chris Martin had great chemistry, but sometimes career demands get
    in the way. Wishing them both happiness moving forward!

    Dakota and Chris were such a perfect couple—it’s disappointing to hear they
    parted ways. Maybe timing played a part, but hopefully they
    both move on happily.

    What caused Dakota and Chris to break up? Speculation suggest busy schedules,
    but only they know. Regardless, wishing them the best in their next chapter!}

    Feel free to visit my blog – When Did Molly Mae And Tommy Break Up

    Rispondi

  2. Discover the Enchantment: A Seamless Journey with The Truffle Experience

    At this store, we are dedicated to providing you with a smooth, secure, and magical shopping experience — from browsing our collection to receiving your handcrafted delivery. Each step is designed with simplicity, trust, and a touch of magic in mind.

    How to Order from Magic Truffle Shrooms Brand

    Explore Our Magical Collection – Check out our premium line of psilocybin-infused products on the shop page.

    Choose Your Adventure – Select your preferred strain, amount, and form, such as chocolates, capsules or gummies.

    Review and Checkout – Make sure everything is correct in your cart, then proceed to checkout by entering your shipping details.

    Secure Payment Process – Once your order is placed, you will receive clear payment instructions. After confirmation, we begin preparing your shipment with care.

    Track Your Package – You will be sent a tracking number so that you can follow your mystical delivery all the way to your door.

    Why Choose Magic Truffle Shrooms Brand

    Free Global Shipping – On qualifying orders, because magic should know no borders.
    24 7 Customer Support – Our team is always ready to assist you.
    Money Back Guarantee – Shop with confidence knowing we offer a full refund if needed.

    Our Top Rated Products

    Amazonian – A powerful strain known for deep and life changing experiences.

    Mazatapec – Respected for its spiritual depth and inner exploration.

    Penis Envy – Strong and intense, ideal for experienced users.

    Dancing Bear – Lively and uplifting, perfect for joyful journeys.

    Each item comes in multiple forms — choose from chocolates, capsules, gummies and more to match your taste and needs.

    Explore Our Full Range

    All of our handmade organic products are lab tested and made right here in Santa Cruz, California. The current catalog includes:

    4 PO DMT

    Magic Mushroom Chocolate Bars (White)

    Microdose Capsules – Ideal for gentle enhancement and focus.

    Psilocybin Gummies and Syrup – A tasty and fun way to explore.

    The Power of Psilocybin Perfected

    Psilocybin is a sacred natural compound that has fascinated scientists, shamans and seekers throughout history. At Magic Truffle Shrooms Brand, we guarantee reliable strength, top tier quality and predictable effects — whether you’re exploring spirituality, boosting creativity or starting a personal journey of growth.

    Every chocolate bar, capsule and edible is made with purpose, helping you dive into the world of psilocybin safely, confidently and joyfully.

    Ready to Begin Your Magical Adventure

    Enter the realm of Magic Truffle Shrooms Brand — where excellence, reliability and enchantment come together seamlessly.

    Rispondi

  3. decomania
    Voici un spin-tax de haute qualité pour votre texte en français, respectant toutes vos consignes :

    Alors que Decomania étudie les innovations dans le domaine fintech, une question se pose : Quantum AI 2025 constitue-t-il un progrès tangible ou uniquement une initiative prometteuse ?

    Mode opératoire et Perspectives : Quel est le Principe de Cette Plateforme ?
    Quantum AI 2025 se positionne comme un outil de trading automatisé combinant intelligence artificielle et calcul quantique. Selon ses créateurs, cette technologie offrirait :

    Une analyse avancée des marchés financiers (cryptomonnaies, actions, marché des changes).

    Une régulation intelligente du risque pour améliorer les résultats.

    Une interface intuitive, conçu pour les opérateurs aux profils variés.

    Toutefois, aucune étude indépendante ne valide publiquement ces allégations, et les témoignages restent partagés.

    Aspects à Contrôler D’après Decomania
    Notre analyse met en lumière plusieurs éléments à prendre en compte avant de s’engager :

    Multiples sites régionaux (etc.) – Un usage répandu, mais qui peut complexifier l’authentification.

    Manque de clarté – Un manque de détails technologiques figurent sur les algorithmes utilisés.

    Performances inégales – Une partie des clients indiquent des résultats concluants, alors que d’autres évoquent des complications pratiques.

    Conseils pour les Opérateurs
    Favoriser les interfaces contrôlées (AMF) pour un cadre plus sûr.

    Tester en mode démo avant tout engagement financier.

    Évaluer avec d’autres options (telles que les systèmes proposés par d’autres brokers réputés).

    Bilan : Une Technologie à Observer avec Réserve
    Quantum AI 2025 présente une méthode novatrice, mais ses performances concrètes demandent toujours des confirmations pratiques. Jusqu’à preuve du contraire de une meilleure visibilité, une stratégie prudente est préconisée.

    Rispondi

  4. ซื้อตลับหมึกมือสอง
    ราคาดี รับทั่วประเทศ!

    ♻️
    หากคุณมีตลับหมึกที่ไม่ใช้แล้ว เราพร้อมรับซื้อในราคายุติธรรม
    สนใจติดต่อสอบถามได้ตลอดเวลา รวดเร็วทันใจ มั่นใจได้ว่าปลอดภัย

    Feel free to surf to my web page – รับซื้อตลับหมึกเก่า

    Rispondi

  5. รับซื้อตลับหมึกเก่า ราคาดี รับทั่วประเทศ!
    ♻️
    หากคุณมีตลับหมึกที่ไม่ใช้แล้ว เราพร้อมรับซื้อในราคายุติธรรม
    สนใจติดต่อสอบถามได้ตลอดเวลา บริการเร็ว มั่นใจได้ว่าปลอดภัย

    Rispondi

  6. Wallet Address Checker Online

    Crypto Wallet Validator
    Use a top-rated wallet address checker online to scan your crypto wallet for risks like illicit activity, blacklisted assets, or compromised addresses . Stay ahead of exchange freezes and avoid losing access to your assets. Fast, secure, and trusted by thousands — check now.

    Rispondi

  7. chicken road key parameters
    Chicken Road: Real Player Feedback
    Chicken Road stands out as a gambling game with arcade vibes, attracting users with its easytograsp gameplay, high RTP (98%), and distinctive cashout system. We’ve collected honest feedback from actual players to see if it lives up to expectations.

    Key Highlights According to Players
    Numerous players commend Chicken Road for its quick, engaging action and userfriendly design. The ability to cash out at any time adds a strategic twist, while the high RTP makes it feel fairer than traditional slots. The demo mode is a hit with beginners, allowing players to test the game riskfree. Players also rave about the mobilefriendly design, which performs flawlessly even on outdated gadgets.
    Melissa R., AU: “Unexpectedly enjoyable and balanced! The ability to cash out brings a layer of strategy.”
    Nathan K., UK: “The arcade style is refreshing. Runs smoothly on my tablet.”
    Players also enjoy the colorful, nostalgic design, which feels both fun and engaging.

    Drawbacks
    While it has many positives, Chicken Road does have some downsides. Some players find the gameplay repetitive and lacking depth. Others mention slow customer support and limited features. Misleading ads are another issue, with many assuming it was an arcade game instead of a gambling app.

    Tom B., US: “Fun at first, but it gets repetitive after a few days.”
    Sam T., UK: “Marketed as a casual game, but it’s actually a gamblingfocused app.”

    Advantages and Disadvantages
    Positive Aspects
    Straightforward, actionpacked mechanics
    An RTP of 98% guarantees a fair experience
    Practice mode to explore without financial risk
    Seamless operation on smartphones and tablets

    Disadvantages
    The gameplay may come across as monotonous
    Not enough features or modes to keep things fresh
    Delayed responses from support teams
    Misleading marketing

    Conclusion
    Chicken Road shines through its openness, impressive RTP, and ease of access. Ideal for casual gamers or anyone just starting with online gambling. That said, its focus on chance and limited depth might not satisfy all players. To maximize enjoyment, stick to authorized, regulated sites.
    Rating: Four out of five stars
    A balanced blend of fun and fairness, with potential for enhancement.

    Rispondi

  8. รับซื้อตลับหมึกเก่า ราคาดี รับทั่วประเทศ!
    ♻️
    หากคุณมีตลับหมึกที่ไม่ใช้แล้ว เราพร้อมรับซื้อในราคายุติธรรม

    สนใจติดต่อสอบถามได้ตลอดเวลา บริการเร็ว มั่นใจได้ว่าปลอดภัย

    Rispondi

  9. รับซื้อตลับหมึกใช้แล้ว ราคาดี รับทั่วประเทศ!
    ♻️
    หากคุณมีตลับหมึกที่ไม่ใช้แล้ว เราพร้อมซื้อคืนในราคายุติธรรม
    สนใจติดต่อสอบถามได้ตลอดเวลา บริการเร็ว มั่นใจได้ว่าปลอดภัย

    Feel free to surf to my site :: รับซื้อตลับหมึกเก่า

    Rispondi

  10. รับซื้อตลับหมึกใช้แล้ว ราคาดี รับทั่วประเทศ!
    ♻️
    หากคุณมีตลับหมึกที่ไม่ใช้แล้ว เราพร้อมรับซื้อในราคายุติธรรม

    สนใจติดต่อสอบถามได้ตลอดเวลา
    รวดเร็วทันใจ มั่นใจได้ว่าปลอดภัย

    Feel free to visit my web page … รับซื้อตลับหมึกเก่า

    Rispondi

  12. Helpful post! I’ve been looking into **how to design a
    kitchen remodel**, and your suggestions on space planning were a lifesaver.
    Most guides forget about workflow efficiency, but you explained it well.
    Kudos!

    Just what I needed! Figuring out **how to design a
    kitchen remodel** can be overwhelming, but your clear breakdown makes it easier.
    Really liked the part about lighting—practical advice!

    Any tips for eco-friendly options? Awesome work

    Here is my page – Kitchen Makeover On A Budget

    Rispondi

  13. Great guide! I’ve been exploring **how to design a kitchen remodel**, and your tips
    on layout were a lifesaver. Many people forget about storage solutions, but you nailed
    it. Thanks!

    Just what I needed! Planning **how to design a kitchen remodel** can be confusing, but your step-by-step breakdown makes it easier.
    Loved the part about lighting—practical advice!

    Any recommendations for budget solutions? Keep it up

    Stop by my web blog :: Lakshmi Top Chef NYT: Culinary Star Changing Food Media

    Rispondi

  18. It’s always sad when celebrities split, especially when they appeared so
    happy together. Dakota Johnson and Chris Martin had great
    chemistry, but sometimes personal differences play a role.
    Wishing them both happiness moving forward!

    Dakota and Chris seemed like such a lovely couple—it’s disappointing to hear they split.
    Maybe their careers were a factor, but hopefully they both move on happily.

    What caused Dakota and Chris to go their separate ways? Rumors suggest busy schedules, but only they truly
    understand. Regardless, wishing them the best in their next chapter!}

    Feel free to visit my web site: When Do Chen And Nolan Break Up

    Rispondi

  19. I recently came across this article annd I must ssay that it was really insightful.
    I have been looking into IQOS in Thailand
    for a while now, and your post gave me a deeper understanding of how
    it works. I’ve been hearing a lot about IQOS and its
    advantages, epecially in the Thai market. Loojs like more people are switching to IQOS in Thailand, and I’m defiinitely interested inn trying it out.

    Thank you for sharing such valuable information!

    Rispondi

  20. I just found this article and I must sayy thbat it was really insightful.

    I have been looking into IQOS Thailand for a while now, and
    your post gave me a deeper understanding of its benefits.
    I have heard a lot about IQOS and its
    advantages, especially in Thailand. Looks like
    more people are switching to IQOS in thhe country, and I’m definitely interested iin trying it out.
    Thank you for sharing such valuable information!

    Rispondi

Lascia un commento