Crisis management su social media con Firebell

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Stiamo discutendo da un po’ di giorni di social network e mondo delle aziende, passando in rassegna strumenti e soluzioni legate alla possibilità di crescita e di raggiungimento di nuovi target di clientela, attraverso le campagne di Social Media Marketing, ma oggi non parleremo di incremento dei contatti, oltre che della persuasione che si può ottenere con gli strumenti social. L’incremento del traffico però può essere anche un pericolo per l’azienda se non utilizzata nel modo giusto.

 

La crescita delle opportunità, in altro campo può diventare una impegnativa gestione e con difficoltà si pensa di superare una possibile crisi con i vecchi strumenti di Crisis Management. Di conseguenza, per venire incontro a questa eventuale e non piacevole necessità, abbiamo la necessità di utilizzare uno strumento lanciato da Weber Shandwick, ovvero, la versione europea di Firebell. Questa applicazione che funziona on line, e sfrutta le potenzialità dei social network, permette di simulare on line una situazione di crisi e soprattutto di comprendere come eventualmente rispondere ad un attacco virale sui social network. Questo strumento è importantissimo per tutte le aziende che vogliono comprendere come il proprio gruppo di lavoro può essere sicuro e soprattutto attendibile verso l’esterno.

 

Facebook, Twitter e YouTube, ad oggi sono strumenti di forte potere mediatico che possono decretare il successo oppure la sconfitta definitiva di un’azienda e del brand. Per questo motivo conviene andare a sopperire al problema testando una soluzione come quella di Fireball. Stiamo parlando di questo servizio on line personalizzabile in base ad una serie di esigenze e di richieste da parte dei clienti, che si perfeziona quotidianamente con le nuove richieste. Il servizio è valido anche per il mercato italiano ed in pratica, va a creare delle pagine e dei profili fake del brand nei diversi social network generando una eventuale situazione di crisi, lanciando così idee per affrontare la crisi come se fosse autentica.

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