Facebook, Twitter e la popolarità dei brand auto

Spread the love

Facebook twitter brand automobili

A Milano, nei giorni scorsi, nel corso dell’evento Internet Motors, è stata presentata l’analisi di Blogmeter basata su una ricerca quanti-qualitativa delle conversazioni in rete da cui ne è emersa una verità che da diversi mesi a questa parte non era poi così estranea ai più acuti osservatori ed appassionati utilizzatori dei social network.

I grandi marchi automobilistici sono anche dei forti social brand per cui le relative menzioni sempre più ricorrenti in rete e l’avanzato livello di viral marketin applicato a tali marchi fanno delle auto un strumento a carattere prettamente sociale.

Dall’analisi di Blogmeter ne è quindi emerso che FIAT, in tal senso, occupa un’ottima posizione risultando il primo brand automobilistico in assoluto su Twitter.

In questo caso specifico le ragioni in base alle quali FIAT si ritrova ad occupare il primo posto in classifica per quanto concerne Twitter sono da ricercare nell’elevato numero di follower, di menzioni e di total impression che sono state generate.

Audi ed Alfa Romeo, invece, sono i primi brand su Facebook con, rispettivamente, 412.272 e 407.810 persone che seguono la pagina.

A seguire, sotto i 400 mila fan, vi sono poi Bmw e Fiat con al quinto posto Abarth, con quasi 330.000 fan, davanti a Citroën, Volkswagen e Ford, tutti sopra quota 200.000.

Delle oltre 815 mila conversazioni online che sono state analizzate complessivamente sull’insieme delle 1089 fonti, il 21,2% ha avuto come oggetto il brand Fiat, il 14% Bmw, l’8,9% Mercedes, l’8,7% Volkswagen, il 7,9% Audi e il 7,6% Alfa Romeo.

I social network, da soli, rappresentano il 41% del totale delle fonti analizzate.

Tuttavia, sempre secondo l’analisi, circa 4 marchi su 32 non hanno ancora una pagina Facebook mentre la metà del numero totale delle case automobilistiche non è presente su Twitter.

I trend possono essere notati in corrispondenza della presentazione ufficiale di nuovi modelli di auto ed in occasione di casi mediatici eccezionali mentre gli argomenti principali sono quelli inerenti il prezzo, il design e le dimensioni delle auto.

 

1.046 commenti su “Facebook, Twitter e la popolarità dei brand auto”

  1. naturally like your web-site however you have to test the spelling on several of your posts. Many of them are rife with spelling problems and I find it very bothersome to tell the reality on the other hand I’ll surely come back again.

    Rispondi
  2. Yesterday, while I was at work, my cousin stole my iphone and tested to see if it can survive a twenty five foot drop, just so she can be a youtube sensation. My iPad is now broken and she has 83 views. I know this is totally off topic but I had to share it with someone!

    Rispondi
  3. Hello there I am so thrilled I found your site, I really found you by error, while I was browsing on Yahoo for something else, Regardless I am here now and would just like to say thanks for a fantastic post and a all round interesting blog (I also love the theme/design), I don’t have time to read through it all at the moment but I have book-marked it and also included your RSS feeds, so when I have time I will be back to read a lot more, Please do keep up the superb job.

    Rispondi
  4. This is really interesting, You are a very skilled blogger. I’ve joined your feed and look forward to seeking more of your fantastic post. Also, I’ve shared your web site in my social networks!

    Rispondi
  5. Simply desire to say your article is as surprising. The clarity to your post is simply excellent and i can think you are an expert in this subject. Well together with your permission allow me to grasp your feed to keep updated with forthcoming post. Thanks a million and please keep up the gratifying work.

    Rispondi
  6. Heya i’m for the primary time here. I came across this board and I in finding It really useful & it helped me out much. I am hoping to provide something again and help others such as you aided me.

    Rispondi
  7. My programmer is trying to convince me to move to .net from PHP. I have always disliked the idea because of the expenses. But he’s tryiong none the less. I’ve been using Movable-type on a variety of websites for about a year and am anxious about switching to another platform. I have heard great things about blogengine.net. Is there a way I can transfer all my wordpress posts into it? Any kind of help would be really appreciated!

    Rispondi
  8. You’re so awesome! I do not believe I have read a single thing like this before. So great to discover somebody with some genuine thoughts on this issue. Really.. thank you for starting this up. This site is something that’s needed on the internet, someone with a bit of originality!

    Rispondi
  9. Fantastic website. Lots of helpful information here. I am sending it to a few friends ans also sharing in delicious. And certainly, thanks on your sweat!

    Rispondi
  10. Hi there! This blog post could not be written any better! Going through this article reminds me of my previous roommate! He constantly kept preaching about this. I most certainly will forward this article to him. Fairly certain he’ll have a great read. Many thanks for sharing!

    Rispondi
  11. Автор статьи представляет факты и аргументы, обеспечивая читателей нейтральной информацией для дальнейшего обсуждения и рассмотрения.

    Rispondi
  12. Magnificent beat ! I would like to apprentice while you amend your site, how can i subscribe for a blog web site? The account aided me a acceptable deal. I had been a little bit acquainted of this your broadcast offered bright clear concept

    Rispondi
  13. I am really enjoying the theme/design of your blog. Do you ever run into any internet browser compatibility issues? A small number of my blog visitors have complained about my site not working correctly in Explorer but looks great in Firefox. Do you have any tips to help fix this problem?

    Rispondi
  14. Я не могу не отметить качество исследования, представленного в этой статье. Автор использовал надежные источники и предоставил нам актуальную информацию. Большое спасибо за такой надежный и информативный материал!

    Rispondi
  15. Автор статьи предоставляет сбалансированную информацию, основанную на проверенных источниках.

    Rispondi
  16. Very good blog! Do you have any helpful hints for aspiring writers? I’m hoping to start my own site soon but I’m a little lost on everything. Would you recommend starting with a free platform like WordPress or go for a paid option? There are so many choices out there that I’m totally overwhelmed .. Any recommendations? Bless you!

    Rispondi
  17. Отличная статья! Я бы хотел отметить ясность и логичность, с которыми автор представил информацию. Это помогло мне легко понять сложные концепции. Большое спасибо за столь прекрасную работу!

    Rispondi
  18. Это позволяет читателям анализировать представленные факты самостоятельно и сформировать свое собственное мнение.

    Rispondi
  19. Я прочитал эту статью с большим удовольствием! Она написана ясно и доступно, несмотря на сложность темы. Большое спасибо автору за то, что делает сложные понятия понятными для всех.

    Rispondi
  20. I was suggested this web site by means of my cousin. I’m no longer sure whether this post is written via him as no one else understand such specified approximately my difficulty. You are incredible! Thanks!

    Rispondi

Lascia un commento