I dubbi aziendali: blog o social network? (Parte 2)

di
Spread the love

 

 

Torniamo al nostro dubbio amletico: blog o social network per la mia azienda? Secondo le recenti statistiche rilasciate sull’ordine dei dati acquisiti da aziende, le imprese moderne e della Web Era, sono abituate a costruire tutta la propria reputazione sul Web, utilizzando più strumenti e di conseguenza non riepilogando il tutto in una sola realtà tecnica.

 

Questo step, si chiama multicanalità e l’immagine del brand, vista in multicanale, “In teoria”, sarebbe la soluzione ideale. La necessità di sottolineare l’aspetto (solo) teorico di questo costrutto, è dovuta al fatto che i singoli Social Media Manager, non possono pretendere di seguire tutti questi canali e farlo in maniera ottima non lasciando nulla a se stesso in ombra. L’alternativa, sarebbe quella di avere uno staff dedicato alla Social Reputation di circa 10-12 membri.
Per questo motivo, l’utilizzo di Facebook come nuovo alleato dell’azienda, e di Twitter come futuro alleato dell’azienda, sembra essere quasi d’obbligo per chi vuole aumentare i propri prodotti e soprattutto i propri contatti sociali.

 

L’indagine principale in questo contesto è stata prodotta dalla Brands & Social Media, che durante l’osservazione delle aziende sul fronte della comunicazione nei social media e nel web in generale, ha notato come il confronto tra vecchi metodi di social reputation (blog) e new social reputation (i social network) siano discordi a seconda del Paese di utilizzo. L’Italia, che risulta essere uno dei paesi fanalino di coda per l’utilizzo delle piattaforme Web, è ancora legato al mondo del blog. Indipendentemente dalla categoria di appartenenza del brand  cercato (che si tratti di cibo, banche o assicurazioni), l’idea di vedere un blog aperto, dove tutto è scritto senza necessità di registrazione e con commenti lunghi visibili sembra dare maggiore sicurezza. Anche se non ci si è resi ancora conto di quanto gli strumenti del Web 2.0, siano uguali ed allo stesso tempo più potenti di quelli vecchi, non ci resta che dire per l’Italia, Blog batte Social Network 1-0.

Related Posts:

196 commenti su “I dubbi aziendali: blog o social network? (Parte 2)”

  1. An interesting discussion is worth comment. I do think that you
    ought to write more about this issue, it might not be a taboo
    subject but generally folks don’t discuss such subjects.
    To the next! Kind regards!!

    Rispondi

  3. Heya i am for the first time here. I came across
    this board and I find It truly useful & it helped me out a lot.
    I hope to give something back and aid others like you helped me.

    Rispondi

  6. I just could not go away your site before suggesting that I really
    loved the standard info a person provide to your visitors?
    Is gonna be back ceaselessly in order to investigate
    cross-check new posts

    Rispondi

  7. Does your site have a contact page? I’m having a tough time locating it but,
    I’d like to shoot you an email. I’ve got some suggestions
    for your blog you might be interested in hearing. Either way, great site and I
    look forward to seeing it expand over time.

    Rispondi

  8. Thanks on your marvelous posting! I definitely enjoyed
    reading it, you can be a great author.I will be sure to bookmark your blog and definitely will come back sometime soon. I want to encourage one to continue your great job, have a nice
    holiday weekend!

    Rispondi

  9. Thank you for every other informative blog. The place else
    may I get that type of information written in such an ideal way?

    I have a undertaking that I’m just now working on, and I’ve been at the
    look out for such information.

    Rispondi

  10. Hey fantastic blog! Does running a blog like this require a lot of work?
    I’ve very little understanding of coding but I had been hoping to start my own blog soon.
    Anyways, if you have any ideas or tips for new blog owners please share.
    I know this is off topic nevertheless I simply had to ask.
    Many thanks!

    Rispondi

  11. Hey there! This is my 1st comment here so I just wanted to give a quick shout out and say I genuinely enjoy reading your blog posts.

    Can you suggest any other blogs/websites/forums that cover the same subjects?
    Thanks a ton!

    Rispondi

  12. When I initially left a comment I appear to have
    clicked on the -Notify me when new comments are added- checkbox and from
    now on whenever a comment is added I receive 4 emails with the exact same
    comment. There has to be a way you are able to remove me from that service?
    Appreciate it!

    Rispondi

  13. Howdy! This blog post couldn’t be written much better! Reading through this article reminds me of my previous roommate!
    He always kept talking about this. I’ll send this article to him.
    Fairly certain he’ll have a great read. I appreciate you for sharing!

    Rispondi

  14. A motivating discussion is definitely worth comment.

    I do think that you ought to write more on this issue, it may not
    be a taboo subject but usually people do not speak about such
    topics. To the next! All the best!!

    Rispondi

  20. Hello excellent website! Does running a blog such as this take a massive amount
    work? I’ve virtually no expertise in programming however I had been hoping to start
    my own blog in the near future. Anyways, if you
    have any suggestions or tips for new blog owners please share.
    I understand this is off topic nevertheless I simply needed to ask.

    Cheers!

    Rispondi

  21. I really love your website.. Pleasant colors & theme.
    Did you make this site yourself? Please reply back as I’m wanting to create my own website and would like to
    learn where you got this from or exactly what the theme is named.
    Many thanks!

    Rispondi

  22. My spouse and I stumbled over here from a different page and thought I
    might as well check things out. I like what I see so now i
    am following you. Look forward to exploring your web page repeatedly.

    Rispondi

  23. Have you ever considered about including a little bit more than just your articles?
    I mean, what you say is valuable and all. But think about if you added
    some great graphics or videos to give your posts
    more, “pop”! Your content is excellent but with images and videos, this site could definitely be
    one of the very best in its field. Terrific blog!

    Rispondi

  24. Oh my goodness! Amazing article dude! Thanks, However I am experiencing issues
    with your RSS. I don’t understand the reason why I am unable to subscribe to it.

    Is there anybody else getting identical
    RSS problems? Anyone that knows the solution will you kindly respond?
    Thanx!!

    Rispondi

  25. continuously i used to read smaller articles or reviews which as well clear
    their motive, and that is also happening with this article which I am reading at this time.

    Rispondi

  26. Its like you read my mind! You seem to know
    so much about this, like you wrote the book in it or something.
    I think that you could do with a few pics to drive the
    message home a bit, but other than that, this is magnificent
    blog. A great read. I’ll definitely be back.

    Rispondi

  28. Hello there! Do you know if they make any plugins to help with SEO?
    I’m trying to get my blog to rank for some targeted keywords but I’m not seeing very good gains.
    If you know of any please share. Thank you!

    Rispondi

  29. We stumbled over here from a different web address and thought
    I should check things out. I like what I see so now
    i am following you. Look forward to exploring your web page again.

    Rispondi

  36. A person necessarily assist to make severely articles I
    might state. That is the very first time I frequented your web page and to this point?
    I surprised with the analysis you made to create this
    actual put up amazing. Wonderful activity!

    Rispondi

  41. Hello! This post couldn’t be written any better! Reading this post
    reminds me of my old room mate! He always kept talking about this.
    I will forward this write-up to him. Fairly certain he
    will have a good read. Many thanks for sharing!

    Also visit my webpage: casino en ligne france (Kurtis)

    Rispondi

  45. My spouse and I absolutely love your blog and find the majority of your post’s to be exactly what
    I’m looking for. Do you offer guest writers to
    write content in your case? I wouldn’t mind creating a post or elaborating on a lot of the subjects
    you write about here. Again, awesome web site!

    Here is my blog post; jeux casino en ligne (ndd.Vc)

    Rispondi

  46. Hi there outstanding website! Does running a blog such as this require a great deal of work?

    I have no knowledge of computer programming but I had been hoping to start my own blog soon. Anyways, if you have any suggestions or tips for new blog owners please share.
    I understand this is off topic nevertheless I just needed
    to ask. Thanks!

    Visit my page – jeux casino en ligne (Joe)

    Rispondi

  48. I was suggested this blog by my cousin. I am not sure
    whether this post is written by him as no one else know such
    detailed about my problem. You’re wonderful! Thanks!

    My web page; casino en ligne (Harris)

    Rispondi

Lascia un commento