I dubbi aziendali: blog o social network? (Parte 2)

di
Spread the love

 

 

Torniamo al nostro dubbio amletico: blog o social network per la mia azienda? Secondo le recenti statistiche rilasciate sull’ordine dei dati acquisiti da aziende, le imprese moderne e della Web Era, sono abituate a costruire tutta la propria reputazione sul Web, utilizzando più strumenti e di conseguenza non riepilogando il tutto in una sola realtà tecnica.

 

Questo step, si chiama multicanalità e l’immagine del brand, vista in multicanale, “In teoria”, sarebbe la soluzione ideale. La necessità di sottolineare l’aspetto (solo) teorico di questo costrutto, è dovuta al fatto che i singoli Social Media Manager, non possono pretendere di seguire tutti questi canali e farlo in maniera ottima non lasciando nulla a se stesso in ombra. L’alternativa, sarebbe quella di avere uno staff dedicato alla Social Reputation di circa 10-12 membri.
Per questo motivo, l’utilizzo di Facebook come nuovo alleato dell’azienda, e di Twitter come futuro alleato dell’azienda, sembra essere quasi d’obbligo per chi vuole aumentare i propri prodotti e soprattutto i propri contatti sociali.

 

L’indagine principale in questo contesto è stata prodotta dalla Brands & Social Media, che durante l’osservazione delle aziende sul fronte della comunicazione nei social media e nel web in generale, ha notato come il confronto tra vecchi metodi di social reputation (blog) e new social reputation (i social network) siano discordi a seconda del Paese di utilizzo. L’Italia, che risulta essere uno dei paesi fanalino di coda per l’utilizzo delle piattaforme Web, è ancora legato al mondo del blog. Indipendentemente dalla categoria di appartenenza del brand  cercato (che si tratti di cibo, banche o assicurazioni), l’idea di vedere un blog aperto, dove tutto è scritto senza necessità di registrazione e con commenti lunghi visibili sembra dare maggiore sicurezza. Anche se non ci si è resi ancora conto di quanto gli strumenti del Web 2.0, siano uguali ed allo stesso tempo più potenti di quelli vecchi, non ci resta che dire per l’Italia, Blog batte Social Network 1-0.

Related Posts:

197 commenti su “I dubbi aziendali: blog o social network? (Parte 2)”

  1. Usually I don’t learn article on blogs, but I wish to say that this write-up very pressured me
    to take a look at and do so! Your writing taste has been surprised me.

    Thanks, quite great article.

    Rispondi

  3. My developer is trying to convince me to move to
    .net from PHP. I have always disliked the idea because
    of the costs. But he’s tryiong none the less. I’ve been using
    Movable-type on several websites for about a year and am anxious
    about switching to another platform. I have heard very good
    things about blogengine.net. Is there a way I can transfer all my wordpress content into it?

    Any kind of help would be really appreciated!

    Rispondi

  4. hello!,I really like your writing very a lot!
    proportion we keep in touch extra approximately your post on AOL?
    I need a specialist on this house to solve my problem. Maybe that is
    you! Taking a look forward to peer you.

    Rispondi

  5. I have been surfing online more than 2 hours today,
    yet I never found any interesting article like yours.

    It is pretty worth enough for me. In my view, if all site owners and bloggers made good content
    as you did, the net will be a lot more useful than ever before.

    Rispondi

  11. Hey there! I know this is somewhat off topic but I was wondering which blog platform are you
    using for this website? I’m getting fed up of WordPress because I’ve had problems with hackers and I’m looking at options
    for another platform. I would be awesome if you could point me in the direction of a good platform.

    Rispondi

  13. This design is steller! You certainly know how to keep a reader amused.
    Between your wit and your videos, I was almost moved to start my own blog (well,
    almost…HaHa!) Fantastic job. I really enjoyed what you had to say,
    and more than that, how you presented it. Too cool!

    Rispondi

  18. I feel that is one of the such a lot significant info for me.

    And i am satisfied reading your article. However want to commentary on some normal issues, The
    website style is perfect, the articles is actually excellent : D.
    Excellent task, cheers

    Rispondi

  19. Thanks for any other great article. The place
    else may just anyone get that type of info in such a perfect manner
    of writing? I’ve a presentation next week, and I am at the search
    for such info.

    Rispondi

  20. Generally I do not learn post on blogs, however I would like to
    say that this write-up very compelled me to take
    a look at and do so! Your writing style has been surprised me.
    Thank you, very great article.

    Rispondi

  25. Heya i am for the first time here. I found this board and I find It really useful & it helped me out a lot.

    I hope to give something back and aid others like you aided me.

    Rispondi

  26. I loved as much as you’ll receive carried out right here.

    The sketch is attractive, your authored subject matter stylish.
    nonetheless, you command get bought an edginess
    over that you wish be delivering the following.
    unwell unquestionably come more formerly again since exactly the same nearly a lot often inside case you shield this increase.

    Rispondi

  29. Hi, i think that i saw you visited my web site so i came to “return the favor”.I’m trying to find things to
    enhance my site!I suppose its ok to use a few of your ideas!!

    Rispondi

  30. Having read this I thought it was really enlightening.
    I appreciate you finding the time and effort to put this content together.
    I once again find myself spending a significant amount of time both reading and
    posting comments. But so what, it was still worth it!

    Rispondi

  31. Excellent goods from you, man. I’ve keep in mind your stuff prior to and you are
    simply extremely great. I really like what you’ve received here, certainly like what you’re stating and the best way during which you
    say it. You’re making it enjoyable and you continue to take care of to stay it smart.
    I can’t wait to learn far more from you.
    That is actually a tremendous website.

    Rispondi

  33. Attractive section of content. I just stumbled upon your web site and in accession capital to assert that I get
    in fact enjoyed account your blog posts. Any way
    I’ll be subscribing to your feeds and even I achievement you access consistently rapidly.

    Rispondi

  34. Howdy very nice blog!! Guy .. Excellent ..
    Amazing .. I’ll bookmark your site and take the feeds also?
    I’m glad to find so many helpful information right
    here in the submit, we want work out extra techniques in this regard,
    thank you for sharing. . . . . .

    Rispondi

  35. Magnificent goods from you, man. I’ve understand your stuff previous to and
    you are just extremely wonderful. I really like what you’ve acquired here, really like what you’re saying and the
    way in which you say it. You make it enjoyable and
    you still care for to keep it sensible. I can’t wait to read much
    more from you. This is actually a wonderful website.

    Rispondi

  37. Pretty great post. I simply stumbled upon your weblog
    and wanted to say that I’ve truly loved surfing around your blog posts.
    After all I will be subscribing in your feed and I hope you write again very soon!

    Rispondi

  41. Hey, I think your website might be having browser compatibility issues.
    When I look at your website in Chrome, it looks fine but when opening in Internet Explorer, it has some overlapping.
    I just wanted to give you a quick heads up! Other then that, very good blog!

    Rispondi

  44. Hi there, just became alert to your blog through Google, and
    found that it is really informative. I am gonna watch out for brussels.
    I will appreciate if you continue this in future.
    Many people will be benefited from your writing. Cheers!

    Rispondi

  46. I’m not that much of a online reader to be honest but your blogs
    really nice, keep it up! I’ll go ahead and bookmark your website to
    come back in the future. Cheers

    Rispondi

  47. Nice post. I learn something new and challenging on blogs I stumbleupon everyday.
    It will always be helpful to read content from other writers and practice a little something from their sites.

    Rispondi

Lascia un commento