Piccole e Medie imprese sempre più social (parte 4)

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Andiamo avanti con il nostro percorso relativo all’interazione tra le Piccole e Medie Imprese ed i social network, cominciando a fissare bene dei punti chiave per chi ha intenzione di lavorare sempre più e soprattutto in maniera ottimale sui social network ed i social media più in generale.
Cominciamo con l’abolire un luogo comune che sta diventando troppo forte e di conseguenza può creare delle false illusioni agli aspiranti Social Media Manager, nella pianificazione delle loro campagne. Al netto contrario di quello che tutti sono abituati a pensare, il social network di Mark Zuckerberg, Facebook, non è l’unica potenziale risorsa e soprattutto destinazione di utilizzo per diventare forti e potenti sotto l’aspetto social.

 

Molti sono gli strumenti utili che possono tornare come fonte di “ricchezza” in una strategia di Social Media Marketing, ma il ruolo principale del Social Media Manager è proprio quello di capire quali sono gli strumenti più adatti all’orientamento del proprio brand e quindi, comodo è uno studio di relazione tra le varie alternative social rispetto al brand, ai prodotti, ai servizi ed alle risorse offerte. Facebook, crea la falsa illusione di essere il migliore e l’unico, semplicemente perché avendo al suo interno quasi tutti, comprese persone che conosciamo, il nostro lato introspettivo, mette l’accento sul fatto che “tutte” le personalità esistenti al mondo, potrebbero essere interessate ad essere presenti sul social network.

 

Non è così. Torna utile andare a considerare una serie di network professionali, come i più classici LinkedIn, oppure  Xing, ma anche le piattaforme di microblogging di comunicazione, come Twitter, oppure l’utilizzo degli strumenti di Google, sia dal nuovo punto di vista social, che dal punto di vista di indicizzazione e di ricerca, può essere veramente interessante come alternativa al classico Facebook. Attenzione quindi a non cadere nella rete del luogo comune, che può veramente rendere pessime le nostre scelte professionali sui network.

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6.598 commenti su “Piccole e Medie imprese sempre più social (parte 4)”

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    It was a 2010 trip to Morocco that sparked Vermillon’s interest in all things nocturnal. “I grew up in Dayton, Ohio, which has terrible light pollution,” she tells the BBC. “Then I went to the Sahara Desert and camped under the stars – I saw the Milky Way and two dozen shooting stars that night. I went home, took an astronomy class and later started hunting Northern Lights, which got me curious about what else happens around the world after dark.”

    Vermillon believes that major events such as the April 2024 total solar eclipse or the 2024-2025 peak in aurora activity has led to a “bump” in the number of people wanting to experience dark skies. There are also now more than 200 Dark Sky Reserves across the globe. “The great thing about the night sky is the perspective it gives you – it’s humbling and grounding,” she says. “You can experience pure awe.”

    Starry skies and aurora borealis might be the headline acts, but there’s plenty more to do after dark in cities or out in nature. “You see a city so differently at night,” Vermillon says. “I think of it as a city letting its hair down – it’s more relaxed. I’ve also done night safaris, where it’s more about listening than just seeing, and I’ve seen water sparkling with bioluminescence, which looks like magic. Everything at night has a little extra sparkle.”

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    Interest in the night skies is booming. Booking.com recently named “noctourism” as a top travel trend for 2025, with their survey of more than 27,000 travellers finding that around two-thirds have considered going to “darker sky destinations” to experience things like starbathing (lying down and looking at the night skies) and witnessing once-in-a-lifetime cosmic events.
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    “The cool thing about night adventures is you see so many different sides to a destination, by just staying up late or rising early,” says Stephanie Vermillon, author of the new book 100 Nights Of A Lifetime: The World’s Ultimate Adventures After Dark. “Our senses are heightened, and there are things you see at night that you don’t see any other time, so everything feels exciting and new.”
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    It was a 2010 trip to Morocco that sparked Vermillon’s interest in all things nocturnal. “I grew up in Dayton, Ohio, which has terrible light pollution,” she tells the BBC. “Then I went to the Sahara Desert and camped under the stars – I saw the Milky Way and two dozen shooting stars that night. I went home, took an astronomy class and later started hunting Northern Lights, which got me curious about what else happens around the world after dark.”

    Vermillon believes that major events such as the April 2024 total solar eclipse or the 2024-2025 peak in aurora activity has led to a “bump” in the number of people wanting to experience dark skies. There are also now more than 200 Dark Sky Reserves across the globe. “The great thing about the night sky is the perspective it gives you – it’s humbling and grounding,” she says. “You can experience pure awe.”

    Starry skies and aurora borealis might be the headline acts, but there’s plenty more to do after dark in cities or out in nature. “You see a city so differently at night,” Vermillon says. “I think of it as a city letting its hair down – it’s more relaxed. I’ve also done night safaris, where it’s more about listening than just seeing, and I’ve seen water sparkling with bioluminescence, which looks like magic. Everything at night has a little extra sparkle.”

    Here are five of Vermillon’s favourite after-dark experiences, from fiery cultural festivals to nature’s greatest sky dance.
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    Interest in the night skies is booming. Booking.com recently named “noctourism” as a top travel trend for 2025, with their survey of more than 27,000 travellers finding that around two-thirds have considered going to “darker sky destinations” to experience things like starbathing (lying down and looking at the night skies) and witnessing once-in-a-lifetime cosmic events.
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    “The cool thing about night adventures is you see so many different sides to a destination, by just staying up late or rising early,” says Stephanie Vermillon, author of the new book 100 Nights Of A Lifetime: The World’s Ultimate Adventures After Dark. “Our senses are heightened, and there are things you see at night that you don’t see any other time, so everything feels exciting and new.”
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    It was a 2010 trip to Morocco that sparked Vermillon’s interest in all things nocturnal. “I grew up in Dayton, Ohio, which has terrible light pollution,” she tells the BBC. “Then I went to the Sahara Desert and camped under the stars – I saw the Milky Way and two dozen shooting stars that night. I went home, took an astronomy class and later started hunting Northern Lights, which got me curious about what else happens around the world after dark.”

    Vermillon believes that major events such as the April 2024 total solar eclipse or the 2024-2025 peak in aurora activity has led to a “bump” in the number of people wanting to experience dark skies. There are also now more than 200 Dark Sky Reserves across the globe. “The great thing about the night sky is the perspective it gives you – it’s humbling and grounding,” she says. “You can experience pure awe.”

    Starry skies and aurora borealis might be the headline acts, but there’s plenty more to do after dark in cities or out in nature. “You see a city so differently at night,” Vermillon says. “I think of it as a city letting its hair down – it’s more relaxed. I’ve also done night safaris, where it’s more about listening than just seeing, and I’ve seen water sparkling with bioluminescence, which looks like magic. Everything at night has a little extra sparkle.”

    Here are five of Vermillon’s favourite after-dark experiences, from fiery cultural festivals to nature’s greatest sky dance.
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  18. Trailer trucks queue to cross into the United States at the Otay Mesa Port of Entry, in Tijuana, Mexico, November 27, 2024. Jorge Duenes/Reuters
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