Piccole e Medie imprese sempre più social (parte 4)

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Andiamo avanti con il nostro percorso relativo all’interazione tra le Piccole e Medie Imprese ed i social network, cominciando a fissare bene dei punti chiave per chi ha intenzione di lavorare sempre più e soprattutto in maniera ottimale sui social network ed i social media più in generale.
Cominciamo con l’abolire un luogo comune che sta diventando troppo forte e di conseguenza può creare delle false illusioni agli aspiranti Social Media Manager, nella pianificazione delle loro campagne. Al netto contrario di quello che tutti sono abituati a pensare, il social network di Mark Zuckerberg, Facebook, non è l’unica potenziale risorsa e soprattutto destinazione di utilizzo per diventare forti e potenti sotto l’aspetto social.

 

Molti sono gli strumenti utili che possono tornare come fonte di “ricchezza” in una strategia di Social Media Marketing, ma il ruolo principale del Social Media Manager è proprio quello di capire quali sono gli strumenti più adatti all’orientamento del proprio brand e quindi, comodo è uno studio di relazione tra le varie alternative social rispetto al brand, ai prodotti, ai servizi ed alle risorse offerte. Facebook, crea la falsa illusione di essere il migliore e l’unico, semplicemente perché avendo al suo interno quasi tutti, comprese persone che conosciamo, il nostro lato introspettivo, mette l’accento sul fatto che “tutte” le personalità esistenti al mondo, potrebbero essere interessate ad essere presenti sul social network.

 

Non è così. Torna utile andare a considerare una serie di network professionali, come i più classici LinkedIn, oppure  Xing, ma anche le piattaforme di microblogging di comunicazione, come Twitter, oppure l’utilizzo degli strumenti di Google, sia dal nuovo punto di vista social, che dal punto di vista di indicizzazione e di ricerca, può essere veramente interessante come alternativa al classico Facebook. Attenzione quindi a non cadere nella rete del luogo comune, che può veramente rendere pessime le nostre scelte professionali sui network.

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    Sunglasses, or dark glasses, have always guarded against strong sunlight, but is there more to “shades” than we think?

    The pupils of our eyes are delicate and react immediately to strong lights. Protecting them against light — even the brilliance reflected off snow — is important for everyone. Himalayan mountaineers wear goggles for this exact purpose.

    Protection is partly the function of sunglasses. But dark or colored lens glasses have become fashion accessories and personal signature items. Think of the vast and famous collector of sunglasses Elton John, with his pink lensed heart-shaped extravaganzas and many others.

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    The Roman Emperor Nero is reported as holding polished gemstones to his eyes for sun protection as he watched fighting gladiators.

    We know Canadian far north Copper Inuit and Alaskan Yupik wore snow goggles of many kinds made of antlers or whalebone and with tiny horizontal slits. Wearers looked through these and they were protected against the snow’s brilliant light when hunting. At the same time the very narrow eye holes helped them to focus on their prey.

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    Sunglasses, or dark glasses, have always guarded against strong sunlight, but is there more to “shades” than we think?

    The pupils of our eyes are delicate and react immediately to strong lights. Protecting them against light — even the brilliance reflected off snow — is important for everyone. Himalayan mountaineers wear goggles for this exact purpose.

    Protection is partly the function of sunglasses. But dark or colored lens glasses have become fashion accessories and personal signature items. Think of the vast and famous collector of sunglasses Elton John, with his pink lensed heart-shaped extravaganzas and many others.

    When did this interest in protecting the eyes begin, and at what point did dark glasses become a social statement as well as physical protection?
    The Roman Emperor Nero is reported as holding polished gemstones to his eyes for sun protection as he watched fighting gladiators.

    We know Canadian far north Copper Inuit and Alaskan Yupik wore snow goggles of many kinds made of antlers or whalebone and with tiny horizontal slits. Wearers looked through these and they were protected against the snow’s brilliant light when hunting. At the same time the very narrow eye holes helped them to focus on their prey.

    In 12th-century China, judges wore sunglasses with smoked quartz lenses to hide their facial expressions — perhaps to retain their dignity or not convey emotions.

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    When did this interest in protecting the eyes begin, and at what point did dark glasses become a social statement as well as physical protection?
    The Roman Emperor Nero is reported as holding polished gemstones to his eyes for sun protection as he watched fighting gladiators.

    We know Canadian far north Copper Inuit and Alaskan Yupik wore snow goggles of many kinds made of antlers or whalebone and with tiny horizontal slits. Wearers looked through these and they were protected against the snow’s brilliant light when hunting. At the same time the very narrow eye holes helped them to focus on their prey.

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