Piccole e Medie imprese sempre più social (parte 4)

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Andiamo avanti con il nostro percorso relativo all’interazione tra le Piccole e Medie Imprese ed i social network, cominciando a fissare bene dei punti chiave per chi ha intenzione di lavorare sempre più e soprattutto in maniera ottimale sui social network ed i social media più in generale.
Cominciamo con l’abolire un luogo comune che sta diventando troppo forte e di conseguenza può creare delle false illusioni agli aspiranti Social Media Manager, nella pianificazione delle loro campagne. Al netto contrario di quello che tutti sono abituati a pensare, il social network di Mark Zuckerberg, Facebook, non è l’unica potenziale risorsa e soprattutto destinazione di utilizzo per diventare forti e potenti sotto l’aspetto social.

 

Molti sono gli strumenti utili che possono tornare come fonte di “ricchezza” in una strategia di Social Media Marketing, ma il ruolo principale del Social Media Manager è proprio quello di capire quali sono gli strumenti più adatti all’orientamento del proprio brand e quindi, comodo è uno studio di relazione tra le varie alternative social rispetto al brand, ai prodotti, ai servizi ed alle risorse offerte. Facebook, crea la falsa illusione di essere il migliore e l’unico, semplicemente perché avendo al suo interno quasi tutti, comprese persone che conosciamo, il nostro lato introspettivo, mette l’accento sul fatto che “tutte” le personalità esistenti al mondo, potrebbero essere interessate ad essere presenti sul social network.

 

Non è così. Torna utile andare a considerare una serie di network professionali, come i più classici LinkedIn, oppure  Xing, ma anche le piattaforme di microblogging di comunicazione, come Twitter, oppure l’utilizzo degli strumenti di Google, sia dal nuovo punto di vista social, che dal punto di vista di indicizzazione e di ricerca, può essere veramente interessante come alternativa al classico Facebook. Attenzione quindi a non cadere nella rete del luogo comune, che può veramente rendere pessime le nostre scelte professionali sui network.

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  6. When Hussain AlMoosawi arrived home, he didn’t recognize anything.

    The Emirati photographer, who had spent eight years studying in Australia, returned to the United Arab Emirates (UAE) in 2013. He’d missed a real estate boom of dizzying proportions: not just new buildings, but new districts.
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    More than that, the buildings of his childhood were disappearing, replaced by shiny new skyscrapers.

    But for AlMoosawi, these international icons were not the urban fabric of his home: it was the oft-overlooked, mid-century office towers and residential blocks squeezed between new highways and overshadowed by luxury developments that felt most familiar.

    It sparked a desire to “understand the urban context of the UAE,” and AlMoosawi set out to meticulously document and capture these underappreciated buildings, “and reimagine the city as if it were the ‘80s, the time when I was born.”
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    Initially focusing on industrial landscapes, temporary structures and air conditioning units, he began to notice symmetry in many of the buildings he was photographing, inspiring his current project: facades.

    “Facades are like a face,” said AlMoosawi. “It’s something that people connect with.”

    His bold, geometric images strip away context to spotlight the character and diversity of everyday buildings. Using a telephoto lens to shoot close-ups from the ground or elevated positions, AlMoosawi carefully frames out distractions and sometimes removes minor obstructions like lampposts in post-processing.

    So far, the 41-year-old, who is editor-in-chief for National Geographic AlArabiya Magazine, has photographed over 600 building?s across the UAE, and next year hopes to complete his collection in Abu Dhabi, where he lives.

    In the long term, he hopes to turn the “lifetime project” into an interactive archive that both preserves urban heritage and invites viewers to rediscover their own city.

    “Our cities aren’t big, in terms of scale, compared to many other cities,” said AlMoosawi. “But then they have a story to tell, they have things between the lines that we don’t see, and my quest is to see these things.”

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  7. Since India’s independence from Britain in 1947, the status of English in India has been deeply political – entwined with questions of identity, power, and national direction.

    Today, English is one of several official languages in India, spoken by about 10% of the population. Hindi is the first language for around 44% of citizens, according to the 2011 census.
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    But in recent years, Modi’s BJP has placed particular emphasis on promoting Hindi and reducing the use of English in public life.

    The prime minister almost never delivers speeches in English, preferring Hindi for national addresses such as his monthly radio program. His administration has encouraged officials to use Hindi on social media and in government correspondence – though, after criticism from non-Hindi-speaking states, clarified that this was intended mainly for the Hindi belt in the north.
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    When India hosted world leaders for the 2023 G20 summit in New Delhi, invitations were sent out from “Bharat” – the Sanskrit or Hindi name for the country – instead of “India,” fueling speculation that the government aims to ultimately phase out the country’s English designation altogether.

    Modi’s critics have been quick to note his political motives behind these moves.

    With its roots in the Rashtriya Swayamsevak Sangh (RSS), a right-wing organization that advocates Hindu hegemony within India, the BJP’s language policies resonate with many in a country where nearly 80% of people are Hindu.

    Analysts say the BJP is seeking to capitalize on this demographic by promoting language policies that strengthen its support base in the north.

    According to Rita Kothari, an English professor from Ashoka University, the government “is certainly interested in homogenizing the country and making Hindi more widespread.”

    But that policy can also backfire – in part because many regions, such as Marathi-speaking Maharashtra in the west – are staunchly proud of their local language.

    The violent clashes in the state’s megacity Mumbai earlier this month were sparked by the regional government’s controversial decision to make Hindi a compulsory third language in public primary schools.

    Pushback and protest has also been especially strong in the south, where English and regional languages such as Tamil, Telugu, and Kannada are valued as symbols of local identity and autonomy.

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  27. Beirut, Lebanon
    CNN
    —
    A deadly Israeli airstrike on Hezbollah’s stronghold in southern Beirut on Friday has left over a dozen people dead, including a high-ranking Hezbollah commander, sharply escalating the conflict between the two sides and raising fears of all-out war.
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    Senior Hezbollah commander Ibrahim Aqil, part of Hezbollah’s elite Radwan Force, was assassinated along with “about 10” other commanders, Israel Defense Forces (IDF) spokesperson Daniel Hagari said, accusing them of planning to raid and occupy communities in Galilee in northern Israel.

    Hezbollah confirmed Aqil’s death on Friday, saying he was killed “following a treacherous Israeli assassination operation on 09/20/2024 in the southern suburbs of Beirut.”

    According to Hagari, the targeted commanders were “underground underneath a residential building in the heart of the Dahiyeh neighborhood, using civilians as a human shield” at the time of the attack.

    Lebanon’s health ministry said at least 14 people were killed and 66 others injured in the airstrike, which leveled a multistory building in a densely populated neighborhood.

    Aqil had a $7 million bounty on his head from the United States for his suspected involvement in the 1983 strike on the US Embassy in Beirut, which killed 63 people, as well as the bombing of the Beirut Marine barracks, which killed 241 US personnel later that year.

    A CNN team on the ground in Beirut saw a frantic effort to rescue people from underneath the rubble and rush the wounded to hospital. Witnesses said nearby buildings shook for nearly half an hour after the strike, which the IDF said it had carried out at around 4 p.m. local time.

    A week of surprise attacks
    Friday’s strike marked the fourth consecutive day of surprise attacks on Beirut and other sites across the country, even as Israeli forces continued deadly strikes and operations in Gaza and the occupied West Bank.

    The first major attack against Hezbollah this week came Tuesday afternoon when pagers belonging to the militant groups’ members exploded near-simultaneously. The pagers had been used by Hezbollah to communicate after the group’s leader, Hassan Nasrallah, encouraged members to switch to low-tech devices to prevent more of them from being assassinated.

    Almost exactly 24 hours later, Lebanon was rocked by a second wave of explosions, after Hezbollah walkie-talkies detonated in Beirut and the south of the country on Wednesday.

    At least 37 people were killed, including some children, and more than 3,000 were injured in the twin attacks.

    In a United Nations Security Council meeting on Friday, UN human rights chief Volker Turk on Friday warned that the detonation of communication devices could violate international human rights law.

    Lebanese Foreign Minister Abdallah Bou Habib and Israeli Ambassador to the UN Danny Danon clashed at the heated meeting, with Bou Habib calling on the council to condemn Israel’s actions and Danon slamming the Lebanese envoy for not mentioning Hezbollah.

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  28. Ukrainian President Volodymyr Zelensky will meet US President Joe Biden and Vice President Kamala Harris in Washington on Thursday. Leon Neal/Getty Images
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    Ukrainian President Volodymyr Zelensky’s visit to the White House on Thursday could be his final chance to convince a receptive American president of his country’s war aims.
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    The precise details of the “victory plan” Zelensky plans to present in separate meetings to President Joe Biden and Vice President Kamala Harris are unknown, having been closely held until they are presented to the American leaders.

    But according to people briefed on its broad contours, the plan reflects the Ukrainian leader’s urgent appeals for more immediate help countering Russia’s invasion. Zelensky is also poised to push for long-term security guarantees that could withstand changes in American leadership ahead of what is widely expected to be a close presidential election between Harris and former President Donald Trump.

    The plan, people familiar with it said, acts as Zelensky’s response to growing war weariness even among his staunchest of western allies. It will make the case that Ukraine can still win — and does not need to cede Russian-seized territory for the fighting to end — if enough assistance is rushed in.

    That includes again asking permission to fire Western provided long-range weapons deeper into Russian territory, a line Biden once was loathe to cross but which he’s recently appeared more open to as he has come under growing pressure to relent.

    Even if Biden decides to allow the long-range fires, it’s unclear whether the change in policy would be announced publicly.

    Biden is usually apt to take his time making decisions about providing Ukraine new capabilities. But with November’s election potentially portending a major change in American approach to the war if Trump were to win, Ukrainian officials — and many American ones — believe there is little time to waste.
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    Trump has claimed he will be able to “settle” the war upon taking office and has suggested he’ll end US support for Kyiv’s war effort.

    “Those cities are gone, they’re gone, and we continue to give billions of dollars to a man who refused to make a deal, Zelensky. There was no deal that he could have made that wouldn’t have been better than the situation you have right now. You have a country that has been obliterated, not possible to be rebuilt,” Trump said during a campaign speech in Mint Hill, North Carolina, on Wednesday.

    Comments like those have lent new weight to Thursday’s Oval Office talks, according to American and European officials, who have described an imperative to surge assistance to Ukraine while Biden is still in office.

    As part of Zelensky’s visit, the US is expected to announce a major new security package, thought it will likely delay the shipping of the equipment due to inventory shortages, CNN previously reported according to two US officials. On Wednesday, the US announced a package of $375 million.

    The president previewed Zelensky’s visit to the White House a day beforehand, declaring on the margins of the United Nations General Assembly his administration was “determined to ensure that Ukraine has what it needs to prevail in fight for survival.”
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    “Tomorrow, I will announce a series of actions to accelerate support for Ukraine’s military – but we know Ukraine’s future victory is about more than what happens on the battlefield, it’s also about what Ukrainians do make the most of a free and independent future, which so many have sacrificed so much for,” he said.

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  29. Beirut, Lebanon
    CNN
    —
    A deadly Israeli airstrike on Hezbollah’s stronghold in southern Beirut on Friday has left over a dozen people dead, including a high-ranking Hezbollah commander, sharply escalating the conflict between the two sides and raising fears of all-out war.
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    Senior Hezbollah commander Ibrahim Aqil, part of Hezbollah’s elite Radwan Force, was assassinated along with “about 10” other commanders, Israel Defense Forces (IDF) spokesperson Daniel Hagari said, accusing them of planning to raid and occupy communities in Galilee in northern Israel.

    Hezbollah confirmed Aqil’s death on Friday, saying he was killed “following a treacherous Israeli assassination operation on 09/20/2024 in the southern suburbs of Beirut.”

    According to Hagari, the targeted commanders were “underground underneath a residential building in the heart of the Dahiyeh neighborhood, using civilians as a human shield” at the time of the attack.

    Lebanon’s health ministry said at least 14 people were killed and 66 others injured in the airstrike, which leveled a multistory building in a densely populated neighborhood.

    Aqil had a $7 million bounty on his head from the United States for his suspected involvement in the 1983 strike on the US Embassy in Beirut, which killed 63 people, as well as the bombing of the Beirut Marine barracks, which killed 241 US personnel later that year.

    A CNN team on the ground in Beirut saw a frantic effort to rescue people from underneath the rubble and rush the wounded to hospital. Witnesses said nearby buildings shook for nearly half an hour after the strike, which the IDF said it had carried out at around 4 p.m. local time.

    A week of surprise attacks
    Friday’s strike marked the fourth consecutive day of surprise attacks on Beirut and other sites across the country, even as Israeli forces continued deadly strikes and operations in Gaza and the occupied West Bank.

    The first major attack against Hezbollah this week came Tuesday afternoon when pagers belonging to the militant groups’ members exploded near-simultaneously. The pagers had been used by Hezbollah to communicate after the group’s leader, Hassan Nasrallah, encouraged members to switch to low-tech devices to prevent more of them from being assassinated.

    Almost exactly 24 hours later, Lebanon was rocked by a second wave of explosions, after Hezbollah walkie-talkies detonated in Beirut and the south of the country on Wednesday.

    At least 37 people were killed, including some children, and more than 3,000 were injured in the twin attacks.

    In a United Nations Security Council meeting on Friday, UN human rights chief Volker Turk on Friday warned that the detonation of communication devices could violate international human rights law.

    Lebanese Foreign Minister Abdallah Bou Habib and Israeli Ambassador to the UN Danny Danon clashed at the heated meeting, with Bou Habib calling on the council to condemn Israel’s actions and Danon slamming the Lebanese envoy for not mentioning Hezbollah.

    Rispondi

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