Piccole e Medie imprese sempre più social (parte 4)

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Andiamo avanti con il nostro percorso relativo all’interazione tra le Piccole e Medie Imprese ed i social network, cominciando a fissare bene dei punti chiave per chi ha intenzione di lavorare sempre più e soprattutto in maniera ottimale sui social network ed i social media più in generale.
Cominciamo con l’abolire un luogo comune che sta diventando troppo forte e di conseguenza può creare delle false illusioni agli aspiranti Social Media Manager, nella pianificazione delle loro campagne. Al netto contrario di quello che tutti sono abituati a pensare, il social network di Mark Zuckerberg, Facebook, non è l’unica potenziale risorsa e soprattutto destinazione di utilizzo per diventare forti e potenti sotto l’aspetto social.

 

Molti sono gli strumenti utili che possono tornare come fonte di “ricchezza” in una strategia di Social Media Marketing, ma il ruolo principale del Social Media Manager è proprio quello di capire quali sono gli strumenti più adatti all’orientamento del proprio brand e quindi, comodo è uno studio di relazione tra le varie alternative social rispetto al brand, ai prodotti, ai servizi ed alle risorse offerte. Facebook, crea la falsa illusione di essere il migliore e l’unico, semplicemente perché avendo al suo interno quasi tutti, comprese persone che conosciamo, il nostro lato introspettivo, mette l’accento sul fatto che “tutte” le personalità esistenti al mondo, potrebbero essere interessate ad essere presenti sul social network.

 

Non è così. Torna utile andare a considerare una serie di network professionali, come i più classici LinkedIn, oppure  Xing, ma anche le piattaforme di microblogging di comunicazione, come Twitter, oppure l’utilizzo degli strumenti di Google, sia dal nuovo punto di vista social, che dal punto di vista di indicizzazione e di ricerca, può essere veramente interessante come alternativa al classico Facebook. Attenzione quindi a non cadere nella rete del luogo comune, che può veramente rendere pessime le nostre scelte professionali sui network.

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7.530 commenti su “Piccole e Medie imprese sempre più social (parte 4)”

  19. There’s a ‘ghost hurricane’ in the forecast. It could help predict a real one
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    A scary-looking weather forecast showing a hurricane hitting the Gulf Coast in the second half of June swirled around social media this week—but don’t panic.

    It’s the season’s first “ghost hurricane.”

    Similar hype plays out every hurricane season, especially at the beginning: A cherry-picked, worst-case-scenario model run goes viral, but more often than not, will never come to fruition.

    Unofficially dubbed “ghost storms” or “ghost hurricanes,” these tropical systems regularly appear in weather models — computer simulations that help meteorologists forecast future conditions — but never seem to manifest in real life.

    The model responsible this week was the Global Forecast System, also known as the GFS or American model, run by the National Oceanic and Atmospheric Administration. It’s one of many used by forecasters around the world.

    All models have known biases or “quirks” where they tend to overpredict or underpredict certain things. The GFS is known to overpredict tropical storms and hurricanes in longer-term forecasts that look more than a week into the future, which leads to these false alarms. The GFS isn’t alone in this — all models struggle to accurately predict tropical activity that far in advance — but it is notorious for doing so.

    For example, the GFS could spit out a prediction for a US hurricane landfall about 10 days from now, only to have that chance completely disappear as the forecast date draws closer. This can occur at any time of the year, but is most frequent during hurricane season — June through November.

    It’s exactly what’s been happening over the past week as forecasters keep an eye out for the first storm of the 2025 Atlantic hurricane season.
    Why so many ghosts?
    No weather forecast model is designed in the exact same way as another, and that’s why each can generate different results with similar data.

    The reason the GFS has more false alarms when looking more than a week out than similar models – like Europe’s ECMWF, Canada’s CMC or the United Kingdom’s UKM – is because that’s exactly what it’s programmed to do, according to Alicia Bentley, the global verification project lead of NOAA’s Environmental Modeling Center.

    The GFS was built with a “weak parameterized cumulus convection scheme,” according to Bentley. In plain language, that means when the GFS thinks there could be thunderstorms developing in an area where tropical systems are possible – over the oceans – it’s more likely to jump to the conclusion that something tropical will develop than to ignore it.

    Other models aren’t built to be quite as sensitive to this phenomenon, and so they don’t show a tropical system until they’re more confident the right conditions are in place, which usually happens when the forecast gets closer in time.

    The western Caribbean Sea is one of the GFS’ favorite places to predict a ghost storm. That’s because of the Central American gyre: a large, disorganized area of showers and thunderstorms that rotates over the region and its surrounding water.

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  30. Aerodrome Finance: Innovations and Opportunities
    In today’s evolving landscape, the development of aerodrome infrastructure and related financial tools is becoming increasingly significant. This article explores key aspects of aerodrome finance, along with emerging trends in decentralized finance (DeFi), such as aerodrome swap, aerodrome exchange, and aerodrome DEX.
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    What is Aerodrome Finance?
    Aerodrome finance refers to the integration of traditional aerodrome operations with modern financial technologies, enabling optimized management of assets, investments, and operations at aerodrome bases. This concept involves creating specialized aerodrome bases that serve as platforms for financial transactions and investment activities.

    Aerodrome Base
    An aerodrome base is a foundational platform that combines aerodrome infrastructure with financial instruments. It provides transparency, security, and efficiency in asset management and acts as a core for implementing innovative financial solutions.

    Aerodrome Swap
    An aerodrome swap is a financial instrument allowing participants to exchange assets or liabilities related to aerodrome infrastructure. Such swaps help manage risks associated with fluctuations in asset values or currency exchange rates.

    Aerodrome Exchange
    An aerodrome exchange is a marketplace for trading assets linked to aerodromes, including tokens representing infrastructure or other financial instruments. It ensures liquidity and market access for investors and operators.

    Aerodrome DeFi Solutions
    Aerodrome DeFi involves applying decentralized finance protocols within the aerodrome sector. This includes establishing aerodrome finance bases where users can obtain loans, participate in liquidity pools, and earn yields by providing liquidity.

    Aerodrome DEX
    An aerodrome DEX is a decentralized exchange that facilitates token swaps without intermediaries. This aerodrome DEX promotes local market development and enhances access to financial services for industry participants.

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    Ethena is rapidly emerging as a prominent name in the world of cryptocurrency and decentralized finance (DeFi). With a focus on security, innovation, and user-centric solutions, Ethena is shaping the future of digital assets and financial protocols. Let’s explore the key aspects associated with Ethena, including its platforms, tokens, and ecosystem.
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    Ethena Overview
    Ethena is a blockchain project dedicated to creating secure, scalable, and user-friendly DeFi solutions. Its ecosystem encompasses various components such as Ethena Fi, Ethena Lab, and its native tokens like Ethena USDE. The project aims to bridge traditional finance with innovative crypto solutions, making decentralized finance accessible to a broader audience.

    Ethena Fi
    Ethena Fi is the decentralized finance platform built on the Ethena ecosystem. It offers a suite of financial products including lending, borrowing, staking, and yield farming. Ethena Fi emphasizes security and transparency, providing users with reliable tools to grow their crypto assets.

    Ethena Finance
    Ethena Finance refers to the broader financial ecosystem powered by Ethena’s blockchain technology. It integrates various DeFi protocols, enabling seamless asset management, liquidity provision, and crypto trading. Ethena Finance aims to create a comprehensive financial environment where users can leverage their crypto holdings efficiently.

    Ethena Lab
    Ethena Lab is the innovation hub within the Ethena ecosystem. It focuses on research, development, and testing of new blockchain solutions, smart contracts, and DeFi protocols. Ethena Lab drives continuous innovation, ensuring the platform remains at the forefront of crypto technology.

    Ethena USDE
    Ethena USDE is the native stablecoin of the Ethena ecosystem. Pegged to a stable asset, USDE provides a reliable medium of exchange within the platform, facilitating smooth transactions, lending, and borrowing activities. It aims to maintain stability while offering the benefits of decentralization.

    Ethena Finance Crypto
    Ethena Finance crypto encompasses the entire range of digital assets, tokens, and protocols developed under the Ethena project. It includes the native tokens, stablecoins, and other crypto assets that facilitate DeFi operations, liquidity pools, and decentralized trading.

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