Piccole e Medie imprese sempre più social (parte 4)

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Andiamo avanti con il nostro percorso relativo all’interazione tra le Piccole e Medie Imprese ed i social network, cominciando a fissare bene dei punti chiave per chi ha intenzione di lavorare sempre più e soprattutto in maniera ottimale sui social network ed i social media più in generale.
Cominciamo con l’abolire un luogo comune che sta diventando troppo forte e di conseguenza può creare delle false illusioni agli aspiranti Social Media Manager, nella pianificazione delle loro campagne. Al netto contrario di quello che tutti sono abituati a pensare, il social network di Mark Zuckerberg, Facebook, non è l’unica potenziale risorsa e soprattutto destinazione di utilizzo per diventare forti e potenti sotto l’aspetto social.

 

Molti sono gli strumenti utili che possono tornare come fonte di “ricchezza” in una strategia di Social Media Marketing, ma il ruolo principale del Social Media Manager è proprio quello di capire quali sono gli strumenti più adatti all’orientamento del proprio brand e quindi, comodo è uno studio di relazione tra le varie alternative social rispetto al brand, ai prodotti, ai servizi ed alle risorse offerte. Facebook, crea la falsa illusione di essere il migliore e l’unico, semplicemente perché avendo al suo interno quasi tutti, comprese persone che conosciamo, il nostro lato introspettivo, mette l’accento sul fatto che “tutte” le personalità esistenti al mondo, potrebbero essere interessate ad essere presenti sul social network.

 

Non è così. Torna utile andare a considerare una serie di network professionali, come i più classici LinkedIn, oppure  Xing, ma anche le piattaforme di microblogging di comunicazione, come Twitter, oppure l’utilizzo degli strumenti di Google, sia dal nuovo punto di vista social, che dal punto di vista di indicizzazione e di ricerca, può essere veramente interessante come alternativa al classico Facebook. Attenzione quindi a non cadere nella rete del luogo comune, che può veramente rendere pessime le nostre scelte professionali sui network.

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    He raised an eyebrow, but didn’t say anything, instead sitting on the opposite side of the aisle from the mystery passenger: a woman with long curly hair, reading.

    Savery recalls thinking: “She’s reading a book, so obviously can read the sign that says this is for prestige passengers only.”

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    “I didn’t say anything,” he says today. “And after a while, she got up and left without a word.”
    Later that day, at dinner, Savery was sharing a table with a friendly couple, chatting about what prompted them to book The Canadian. Savery told them about losing his wife, about deciding to fulfill their shared dream, solo.

    “Have you met Giselle?” asked the couple, glancing at one another.

    Savery told them, no, he didn’t think he’d met a Giselle yet. The couple described her — tall, long hair.

    “I know who that is,” said Savery, realizing the description matched the woman he’d spotted sitting in the prestige class seat.

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    He raised an eyebrow, but didn’t say anything, instead sitting on the opposite side of the aisle from the mystery passenger: a woman with long curly hair, reading.

    Savery recalls thinking: “She’s reading a book, so obviously can read the sign that says this is for prestige passengers only.”

    But he kept the slightly ungenerous thought to himself.

    “I didn’t say anything,” he says today. “And after a while, she got up and left without a word.”
    Later that day, at dinner, Savery was sharing a table with a friendly couple, chatting about what prompted them to book The Canadian. Savery told them about losing his wife, about deciding to fulfill their shared dream, solo.

    “Have you met Giselle?” asked the couple, glancing at one another.

    Savery told them, no, he didn’t think he’d met a Giselle yet. The couple described her — tall, long hair.

    “I know who that is,” said Savery, realizing the description matched the woman he’d spotted sitting in the prestige class seat.

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    He raised an eyebrow, but didn’t say anything, instead sitting on the opposite side of the aisle from the mystery passenger: a woman with long curly hair, reading.

    Savery recalls thinking: “She’s reading a book, so obviously can read the sign that says this is for prestige passengers only.”

    But he kept the slightly ungenerous thought to himself.

    “I didn’t say anything,” he says today. “And after a while, she got up and left without a word.”
    Later that day, at dinner, Savery was sharing a table with a friendly couple, chatting about what prompted them to book The Canadian. Savery told them about losing his wife, about deciding to fulfill their shared dream, solo.

    “Have you met Giselle?” asked the couple, glancing at one another.

    Savery told them, no, he didn’t think he’d met a Giselle yet. The couple described her — tall, long hair.

    “I know who that is,” said Savery, realizing the description matched the woman he’d spotted sitting in the prestige class seat.

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