Piccole e Medie imprese sempre più social (parte 4)

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Andiamo avanti con il nostro percorso relativo all’interazione tra le Piccole e Medie Imprese ed i social network, cominciando a fissare bene dei punti chiave per chi ha intenzione di lavorare sempre più e soprattutto in maniera ottimale sui social network ed i social media più in generale.
Cominciamo con l’abolire un luogo comune che sta diventando troppo forte e di conseguenza può creare delle false illusioni agli aspiranti Social Media Manager, nella pianificazione delle loro campagne. Al netto contrario di quello che tutti sono abituati a pensare, il social network di Mark Zuckerberg, Facebook, non è l’unica potenziale risorsa e soprattutto destinazione di utilizzo per diventare forti e potenti sotto l’aspetto social.

 

Molti sono gli strumenti utili che possono tornare come fonte di “ricchezza” in una strategia di Social Media Marketing, ma il ruolo principale del Social Media Manager è proprio quello di capire quali sono gli strumenti più adatti all’orientamento del proprio brand e quindi, comodo è uno studio di relazione tra le varie alternative social rispetto al brand, ai prodotti, ai servizi ed alle risorse offerte. Facebook, crea la falsa illusione di essere il migliore e l’unico, semplicemente perché avendo al suo interno quasi tutti, comprese persone che conosciamo, il nostro lato introspettivo, mette l’accento sul fatto che “tutte” le personalità esistenti al mondo, potrebbero essere interessate ad essere presenti sul social network.

 

Non è così. Torna utile andare a considerare una serie di network professionali, come i più classici LinkedIn, oppure  Xing, ma anche le piattaforme di microblogging di comunicazione, come Twitter, oppure l’utilizzo degli strumenti di Google, sia dal nuovo punto di vista social, che dal punto di vista di indicizzazione e di ricerca, può essere veramente interessante come alternativa al classico Facebook. Attenzione quindi a non cadere nella rete del luogo comune, che può veramente rendere pessime le nostre scelte professionali sui network.

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6.339 commenti su “Piccole e Medie imprese sempre più social (parte 4)”

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    Undaunted by the occasion, Ruthe went on to become the first 15-year-old to run a sub-four-minute mile, even managing a nonchalant shrug of the shoulders as he crossed the finish line.

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    It’s easy to forget, given his history-making performance last week, that Ruthe is like most other 15-year-olds in New Zealand. He goes to school, spends time with his friends, and helps with chores around the house.

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  35. “Every morning I come downstairs and he’s already done the dishwasher, he’s already packed his lunch, and he’s ready to go,” Ruthe’s father, Ben, tells CNN Sports.

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    Ruthe is next due to compete in the 1,500 meters at the Maurie Plant Meet in Melbourne on Saturday, and one target time to aim for will be his dad’s fastest time of 3:41.22 – three hundredths of a second faster than Ruthe’s current personal best.
    But he still has a way to go before he can call himself the most decorated runner in his family. Dad Ben and mom Jess are both former national champions who represented New Zealand on the world stage, while his maternal grandparents won European championship medals for Great Britain.

    His grandmother, Rosemary Stirling, arguably had the most impressive achievement: an 800m Commonwealth Games title from 1970.

    Despite his family pedigree, Ruthe was never under any pressure to take running seriously. His parents, in fact, didn’t allow him or his sister Daisy to train at all until they were 13, never wanting their identities to be tied solely to running.

    “It feels like it’s the right decision about now,” says Ben.

    But as he gradually starts to realize his potential, Ruthe, when pushed, admits to having big goals in the sport.

    “If I had to pick one thing, definitely Olympic gold,” he says. “I feel like that’s most runners’ dream and the biggest thing you can actually win. So that’ll definitely be the top of my bucket list.”
    The 2032 Olympics in Brisbane, Ruthe adds, would be a nice target. And as for the Los Angeles Games in three years’ time? “I’d actually love to try and qualify for LA 28,” he says. “I feel like that’ll be a tough goal. But if I do that, I’ll be really happy.”

    Already, Ruthe’s name is being mentioned in the same breath as Norway’s Jakob Ingebrigtsen, the most successful middle-distance of this generation. It was his record as the youngest-ever four-minute miler that Ruthe took last week, and the New Zealander also beat Ingebrigtsen’s 1,500m record for a 15-year-old earlier this year.

    Ingebrigtsen’s success, Ruthe says, has given him hope that he too can “have a good future” in the sport. But his biggest source of motivation comes not from the two-time Olympic champion, but from those closest to him – his training group led by coach Craig Kirkwood and athlete Sam Tanner.

    The pair were instrumental in Ruthe’s recent mile time of 3:58.35, and it was five-time national champion Tanner who paced him perfectly around four laps of the track on his way to the record.

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