Piccole e Medie imprese sempre più social (parte 4)

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Andiamo avanti con il nostro percorso relativo all’interazione tra le Piccole e Medie Imprese ed i social network, cominciando a fissare bene dei punti chiave per chi ha intenzione di lavorare sempre più e soprattutto in maniera ottimale sui social network ed i social media più in generale.
Cominciamo con l’abolire un luogo comune che sta diventando troppo forte e di conseguenza può creare delle false illusioni agli aspiranti Social Media Manager, nella pianificazione delle loro campagne. Al netto contrario di quello che tutti sono abituati a pensare, il social network di Mark Zuckerberg, Facebook, non è l’unica potenziale risorsa e soprattutto destinazione di utilizzo per diventare forti e potenti sotto l’aspetto social.

 

Molti sono gli strumenti utili che possono tornare come fonte di “ricchezza” in una strategia di Social Media Marketing, ma il ruolo principale del Social Media Manager è proprio quello di capire quali sono gli strumenti più adatti all’orientamento del proprio brand e quindi, comodo è uno studio di relazione tra le varie alternative social rispetto al brand, ai prodotti, ai servizi ed alle risorse offerte. Facebook, crea la falsa illusione di essere il migliore e l’unico, semplicemente perché avendo al suo interno quasi tutti, comprese persone che conosciamo, il nostro lato introspettivo, mette l’accento sul fatto che “tutte” le personalità esistenti al mondo, potrebbero essere interessate ad essere presenti sul social network.

 

Non è così. Torna utile andare a considerare una serie di network professionali, come i più classici LinkedIn, oppure  Xing, ma anche le piattaforme di microblogging di comunicazione, come Twitter, oppure l’utilizzo degli strumenti di Google, sia dal nuovo punto di vista social, che dal punto di vista di indicizzazione e di ricerca, può essere veramente interessante come alternativa al classico Facebook. Attenzione quindi a non cadere nella rete del luogo comune, che può veramente rendere pessime le nostre scelte professionali sui network.

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8.445 commenti su “Piccole e Medie imprese sempre più social (parte 4)”

  1. The latest on the Paris Olympics
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    The Olympic tennis tournament is underway, but the red clay of Roland Garros is missing some of the sport’s biggest stars, including world no. 1 Jannik Sinner.

    While some are sidelined by illnesses and injuries, others are abstaining as a result of the professional circuit’s brutal schedule this summer.

    Between the French Open, Wimbledon and the US Open, summer is always a busy season for those chasing an elusive Grand Slam title. Though the rest of the sports world sees the Olympics as the ultimate competition, the Games’ anthem falls flat amidst the prestigious yearly summer tournaments in Paris, London and New York.
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    Ben Shelton, the rising 21-year-old US star ranked No. 14 in the world, said the Olympics fall at a tough time in the tournament schedule, as he will be coming off a stint in Europe and wants to prepare for the US Open.

    “Having to go back to Europe to play on clay, a different surface – it kind of messes up a few lead-up tournaments to the US Open that I would play if I wasn’t playing the Olympics,” Shelton told reporters in the spring.

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  3. Roland Garros is loud ahead of epic clash between Rafael Nadal and Novak Djokovic. Here’s how to watch.
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    The first match of the day is about to get going at Court Philippe-Chatrier here at Roland Garros and it is going to be an electric afternoon in the Paris sunshine.

    Today’s first contest is a second-round encounter in the women’s tournament between France’s Diane Parry and Poland’s Iga Swiatek. While the home nation’s crowd will certainly be behind Parry, it’s the second clash on the schedule that has everyone’s mouths watering.
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    Rafael Nadal, the ‘King of Clay’ and 14-time winner of the French Open held annually on this court, is the sentimental favorite. Nadal has endeared himself to the Paris faithful over the years with his dominance of the French Open and is attempting to make one final run for gold on what could potentially be one of his last runs on these famous clay courts as he alludes to a career which is slowly winding down.

    Meanwhile, for Novak Djokovic — the winner of 24 grand slams, the most all-time in the men’s game — Nadal is a major obstacle to the one title he hasn’t won: an Olympic gold medal. The Serb has been open about his desire to win his first gold.

    Nadal eked out a win in three sets on Sunday in his first-round match while Djokovic cruised on Saturday in his opening contest. The Spaniard has fought injuries for much of the last two years and his opponent will be favored — but there’s just something different about the Spaniard playing on Roland Garros’ clay.

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  6. Heat is testing the limits of human survivability. Here’s how it kills
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    Philip Kreycik should have survived his run.

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    Then things started to go wrong. GPS data from his smartwatch showed he slowed dramatically. He veered off the trail. His steps became erratic. By this time, the temperature was above 100 degrees Fahrenheit.

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    People have died taking a stroll in the midday sun, on a family hike in a national park, at an outdoor Taylor Swift concert, and even sweltering in their homes without air conditioning. During this year’s Hajj pilgrimage in June, around 1,300 people perished as temperatures pushed above 120 degrees Fahrenheit in Mecca.

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    Philip Kreycik should have survived his run.

    In the summer of 2021, the 37-year-old ultra-marathon runner used an app to plot a roughly 8-mile loop through Pleasanton Ridge Regional Park in California, a huge stretch of parkland threaded with trails.

    On the morning of July 10, as temperatures crept into the 90s, Kreycik set off from his car, leaving his phone and water locked inside. He started at a lightning pace — eating up the first 5 miles, each one in less than six minutes.
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    Then things started to go wrong. GPS data from his smartwatch showed he slowed dramatically. He veered off the trail. His steps became erratic. By this time, the temperature was above 100 degrees Fahrenheit.

    When Kreycik failed to show up for a family lunch, his wife contacted the police.
    It took more than three weeks to find his body. An autopsy showed no sign of traumatic injuries. Police confirmed Kreycik likely experienced a medical emergency related to the heat.

    The tragedy is sadly far from unique; extreme heat is turning ordinary activities deadly.

    People have died taking a stroll in the midday sun, on a family hike in a national park, at an outdoor Taylor Swift concert, and even sweltering in their homes without air conditioning. During this year’s Hajj pilgrimage in June, around 1,300 people perished as temperatures pushed above 120 degrees Fahrenheit in Mecca.

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    The Olympic tennis tournament is underway, but the red clay of Roland Garros is missing some of the sport’s biggest stars, including world no. 1 Jannik Sinner.

    While some are sidelined by illnesses and injuries, others are abstaining as a result of the professional circuit’s brutal schedule this summer.

    Between the French Open, Wimbledon and the US Open, summer is always a busy season for those chasing an elusive Grand Slam title. Though the rest of the sports world sees the Olympics as the ultimate competition, the Games’ anthem falls flat amidst the prestigious yearly summer tournaments in Paris, London and New York.
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    Ben Shelton, the rising 21-year-old US star ranked No. 14 in the world, said the Olympics fall at a tough time in the tournament schedule, as he will be coming off a stint in Europe and wants to prepare for the US Open.

    “Having to go back to Europe to play on clay, a different surface – it kind of messes up a few lead-up tournaments to the US Open that I would play if I wasn’t playing the Olympics,” Shelton told reporters in the spring.

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    The Olympic tennis tournament is underway, but the red clay of Roland Garros is missing some of the sport’s biggest stars, including world no. 1 Jannik Sinner.

    While some are sidelined by illnesses and injuries, others are abstaining as a result of the professional circuit’s brutal schedule this summer.

    Between the French Open, Wimbledon and the US Open, summer is always a busy season for those chasing an elusive Grand Slam title. Though the rest of the sports world sees the Olympics as the ultimate competition, the Games’ anthem falls flat amidst the prestigious yearly summer tournaments in Paris, London and New York.
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    Ben Shelton, the rising 21-year-old US star ranked No. 14 in the world, said the Olympics fall at a tough time in the tournament schedule, as he will be coming off a stint in Europe and wants to prepare for the US Open.

    “Having to go back to Europe to play on clay, a different surface – it kind of messes up a few lead-up tournaments to the US Open that I would play if I wasn’t playing the Olympics,” Shelton told reporters in the spring.

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    Philip Kreycik should have survived his run.

    In the summer of 2021, the 37-year-old ultra-marathon runner used an app to plot a roughly 8-mile loop through Pleasanton Ridge Regional Park in California, a huge stretch of parkland threaded with trails.

    On the morning of July 10, as temperatures crept into the 90s, Kreycik set off from his car, leaving his phone and water locked inside. He started at a lightning pace — eating up the first 5 miles, each one in less than six minutes.
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    Then things started to go wrong. GPS data from his smartwatch showed he slowed dramatically. He veered off the trail. His steps became erratic. By this time, the temperature was above 100 degrees Fahrenheit.

    When Kreycik failed to show up for a family lunch, his wife contacted the police.
    It took more than three weeks to find his body. An autopsy showed no sign of traumatic injuries. Police confirmed Kreycik likely experienced a medical emergency related to the heat.

    The tragedy is sadly far from unique; extreme heat is turning ordinary activities deadly.

    People have died taking a stroll in the midday sun, on a family hike in a national park, at an outdoor Taylor Swift concert, and even sweltering in their homes without air conditioning. During this year’s Hajj pilgrimage in June, around 1,300 people perished as temperatures pushed above 120 degrees Fahrenheit in Mecca.

    Rispondi

  13. The latest on the Paris Olympics
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    The Olympic tennis tournament is underway, but the red clay of Roland Garros is missing some of the sport’s biggest stars, including world no. 1 Jannik Sinner.

    While some are sidelined by illnesses and injuries, others are abstaining as a result of the professional circuit’s brutal schedule this summer.

    Between the French Open, Wimbledon and the US Open, summer is always a busy season for those chasing an elusive Grand Slam title. Though the rest of the sports world sees the Olympics as the ultimate competition, the Games’ anthem falls flat amidst the prestigious yearly summer tournaments in Paris, London and New York.
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    Ben Shelton, the rising 21-year-old US star ranked No. 14 in the world, said the Olympics fall at a tough time in the tournament schedule, as he will be coming off a stint in Europe and wants to prepare for the US Open.

    “Having to go back to Europe to play on clay, a different surface – it kind of messes up a few lead-up tournaments to the US Open that I would play if I wasn’t playing the Olympics,” Shelton told reporters in the spring.

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  18. Heat is testing the limits of human survivability. Here’s how it kills
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    Philip Kreycik should have survived his run.

    In the summer of 2021, the 37-year-old ultra-marathon runner used an app to plot a roughly 8-mile loop through Pleasanton Ridge Regional Park in California, a huge stretch of parkland threaded with trails.

    On the morning of July 10, as temperatures crept into the 90s, Kreycik set off from his car, leaving his phone and water locked inside. He started at a lightning pace — eating up the first 5 miles, each one in less than six minutes.
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    Then things started to go wrong. GPS data from his smartwatch showed he slowed dramatically. He veered off the trail. His steps became erratic. By this time, the temperature was above 100 degrees Fahrenheit.

    When Kreycik failed to show up for a family lunch, his wife contacted the police.
    It took more than three weeks to find his body. An autopsy showed no sign of traumatic injuries. Police confirmed Kreycik likely experienced a medical emergency related to the heat.

    The tragedy is sadly far from unique; extreme heat is turning ordinary activities deadly.

    People have died taking a stroll in the midday sun, on a family hike in a national park, at an outdoor Taylor Swift concert, and even sweltering in their homes without air conditioning. During this year’s Hajj pilgrimage in June, around 1,300 people perished as temperatures pushed above 120 degrees Fahrenheit in Mecca.

    Rispondi

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    The first match of the day is about to get going at Court Philippe-Chatrier here at Roland Garros and it is going to be an electric afternoon in the Paris sunshine.

    Today’s first contest is a second-round encounter in the women’s tournament between France’s Diane Parry and Poland’s Iga Swiatek. While the home nation’s crowd will certainly be behind Parry, it’s the second clash on the schedule that has everyone’s mouths watering.
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    Rafael Nadal, the ‘King of Clay’ and 14-time winner of the French Open held annually on this court, is the sentimental favorite. Nadal has endeared himself to the Paris faithful over the years with his dominance of the French Open and is attempting to make one final run for gold on what could potentially be one of his last runs on these famous clay courts as he alludes to a career which is slowly winding down.

    Meanwhile, for Novak Djokovic — the winner of 24 grand slams, the most all-time in the men’s game — Nadal is a major obstacle to the one title he hasn’t won: an Olympic gold medal. The Serb has been open about his desire to win his first gold.

    Nadal eked out a win in three sets on Sunday in his first-round match while Djokovic cruised on Saturday in his opening contest. The Spaniard has fought injuries for much of the last two years and his opponent will be favored — but there’s just something different about the Spaniard playing on Roland Garros’ clay.

    Rispondi

  20. The latest on the Paris Olympics
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    The Olympic tennis tournament is underway, but the red clay of Roland Garros is missing some of the sport’s biggest stars, including world no. 1 Jannik Sinner.

    While some are sidelined by illnesses and injuries, others are abstaining as a result of the professional circuit’s brutal schedule this summer.

    Between the French Open, Wimbledon and the US Open, summer is always a busy season for those chasing an elusive Grand Slam title. Though the rest of the sports world sees the Olympics as the ultimate competition, the Games’ anthem falls flat amidst the prestigious yearly summer tournaments in Paris, London and New York.
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    Ben Shelton, the rising 21-year-old US star ranked No. 14 in the world, said the Olympics fall at a tough time in the tournament schedule, as he will be coming off a stint in Europe and wants to prepare for the US Open.

    “Having to go back to Europe to play on clay, a different surface – it kind of messes up a few lead-up tournaments to the US Open that I would play if I wasn’t playing the Olympics,” Shelton told reporters in the spring.

    Rispondi

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    “When I watched it, I was thinking, this was Thailand 50 years ago. This looked like Thailand 70 years ago. There were no segments showing the modernity of my home,” David William, an American content creator based in Thailand, said in Thai in a TikTok video that has been viewed over 11 million times.

    In an interview with CNN, he said he’s never seen “a cab that looked that bad before” in his nearly 10 years in the country, adding Thailand’s main gateway, Suvarnabhumi Airport is just as modern as New York’s John F. Kennedy International Airport.

    “Thailand is a modern, safe and beautiful country,” he said. “I just hope [people] don’t misunderstand.”

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    “What is this clip trying to present?” she wrote in a post that received 1,900 likes.

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  39. Вы хотите изучать язык и одновременно быть в курсе последних событий? Тогда предлагаем вам попробовать смотреть новости на английском языке. Мы сделали для вас подборку из 5 лучших сайтов, которые подойдут и начальным уровням, и продолжающим.

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    Новое видео с новостями публикуется 2-4 раза в неделю. Обычно ролик состоит из двух новостей.

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