La rinascita del Web 2.0 è nei social network

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La rivoluzione dell’individuo nella società del “Web 2.0”, sta facendo in modo che la definizione non sia stata investita da un fallimento totale.
Punto forte di questa piccola rinascita, è la comunicazione ed il web 2.0. La formula matematica descritta dal seminario a riguardo tenutosi a Napoli lo scorso novembre, che ne deriva è proprio:

UTENTI + TECNOLOGIE WEB 2.0 = SOCIAL NETWORK

Secondo i relatori (Prof. Dott. M. Pagani dell’Università di Fisciano ed il Dott. F. Russo) questa formula, protagonista principale dei social network, nasce proprio grazie all’utente che con le sue foto, le sue emozioni ed i suoi pensieri si rende esibizionista/partecipe di questa nuova era. Emerge quindi tutto il valore dell’importanza di una presentazione personale anche on-line. Grazie a queste nuove modalità di proposizione dell’individuo, sorge la possibilità per le persone di conscersi, giudicarsi e presentarsi creando un marketing di se stessi.
La reputazione del Web 2.0 quindi è salva? Probabilmente grazie ai social network si.
Un gioiellino tecnico che nasce in quest’epoca è Second Life, l’utopia umana della creazione di un’immagine parallela. Qui nasce la possibilità di esporsi ed esprimersi come individuo, che con le proprie “gambe” seppur virtuali si interfaccia con gli altri utenti.
Questa tipologia di social network, prevede che ai loghi delle aziende, nascano i loghi della persona che fa un vero e proprio marketing della propria conoscenza.

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