Pepsi usa i social network per rilanciare Gatorade

di
Spread the love

Gatorade

Pepsi, la celebre azienda produttrice di bevande e della omonima bibita, ha pensato di usare i social network per rilanciare il marchio Gatorade, che da più di tre anni perde terreno nei confronti del rivale Powerade (di proprietà della Coca Cola).

L’azienda ha dato vita ad un team interno (chiamato Mission Control) che si occuperà di monitorare i principali social network per capire la percezione degli utenti sul prodotto. In base a questo verranno poi elaborate strategie di marketing per riportare in alto le vendite.

Sono tantissime le aziende che, negli ultimi anni, si sono rivolte ai social network. Nella maggior parte dei casi con una pagina o un profilo aziendale utile per fare pubblicità a costo zero, ma non sono. Moltissime multinazionali hanno personale specializzato incaricato di monitorare e tenere sotto controllo Twitter, Facebook, YouTube, FriendFeed ed altri portali social estremamente popolari. Il motivo? Scoprire se gli utenti parlano bene o male di un prodotto, se hanno intenzione di acquistarlo o meno, capire se preferiscono prodotti analoghi della concorrenza. Esattamente come vuole fare Pepsi per rilanciare la sua storica bevanda sul mercato.

In tutto questo, ci sono purtroppo numerose aziende che pagano profumatamente persone e blogger per esprimere opinioni positive su un prodotto nei social network, nei blog o nei forum. I navigatori, tendenzialmente, tendono a fidarsi del pareri degli altri utenti, senza sospettare che in realtà l’opinione è stata manipolata ed è tutto tranne che reale.

Esistono anche società specializzate che si offrono (dietro lauto pagamento, logicamente) di ripulire l’immagine delle aziende, eliminando post e commenti negativi su un prodotto o su un marchio specifico.

Inutile dire che queste manovre sono assolutamente contrarie ai principi di libertà ed uguaglianza che vigono in rete. Siamo sicuri, comunque, che nei prossimi anni, i social network diventeranno un punto cruciale per il marketing online, più di quanto non lo siano già adesso.

Related Posts:

11.620 commenti su “Pepsi usa i social network per rilanciare Gatorade”

  2. of course like your web-site but you have to take a look at the spelling on several of
    your posts. Many of them are rife with spelling problems and I find
    it very bothersome to inform the reality however I will definitely come
    again again.

    Rispondi

  6. Having read this I believed it was extremely informative.

    I appreciate you spending some time and effort to put this information together.
    I once again find myself personally spending way too
    much time both reading and posting comments. But so what,
    it was still worth it!

    Rispondi

  7. Such a thyroid condition could cause someone to really feel elevated fatigue, forgetfulness, depression and sluggishness, have brittle hair and nails,
    be extra sensitive to cold and feel constipated.
    Hormonal fluctuations may cause insomnia indirectly as a result of
    frequent hot flashes and evening sweats throughout menopause.
    If you don’t have all evening to offer the email the
    full response it warrants, at the very least write a quick reply and let them know you may be
    on it within the morning. It’s good to say your
    identify earlier than you out of the blue start talking so
    people know who the brand new voice belongs to. Should you do all of a sudden feel
    the need to interject with a pertinent point,
    what should you do first? Who makes the primary transfer on the handshake?

    The person who’s larger-rating or has been on the workplace longer is the handshake initiator.
    Give a little bit wave instead of a handshake. Folks paid a
    whole bunch and even 1000’s of dollars for one little toy.

    It’s completely fantastic to do your hair and makeup
    in the office restroom — simply do not break out the cosmetics at your desk, even when it will save you a few minutes. Neither of the suitable answers entails leaving the meals in the microwave, even for a few minutes.

    Rispondi

  11. You’re so awesome! I do not think I’ve read through a single thing like this
    before. So wonderful to discover another person with a few unique thoughts on this
    issue. Seriously.. thank you for starting this up.
    This site is one thing that is needed on the web, someone with a little originality!

    Rispondi

  23. It’s a pity you don’t have a donate button! I’d without a doubt donate to this
    excellent blog! I suppose for now i’ll settle for bookmarking and
    adding your RSS feed to my Google account. I look forward to brand new updates and will share this blog with my Facebook group.
    Chat soon!

    Rispondi

  26. Good day! Would you mind if I share your blog with my myspace group?
    There’s a lot of people that I think would really enjoy your content.
    Please let me know. Many thanks

    Rispondi

  33. Wow that was strange. I just wrote an extremely long comment but after I clicked submit
    my comment didn’t show up. Grrrr… well I’m not writing all that over again. Regardless,
    just wanted to say great blog!

    Rispondi

  37. The Race Up Aviator game has been gaining traction on Reddit, where players share tips, big wins, and thrilling near-misses. Many users are discussing strategies and comparing experiences, making it a hot topic in online casino communities Race Up Aviator

    Rispondi

  41. Heya just wanted to give you a brief heads up and let you know a
    few of the images aren’t loading correctly. I’m not sure why but I think
    its a linking issue. I’ve tried it in two different browsers and both show the same results.

    Rispondi

  43. Hi would you mind letting me know which webhost you’re working with?
    I’ve loaded your blog in 3 different internet browsers and I must say this blog loads
    a lot quicker then most. Can you recommend a good internet hosting provider at a honest
    price? Cheers, I appreciate it!

    Rispondi

  49. Having read this I thought it was rather enlightening.
    I appreciate you taking the time and energy to put this short article together.
    I once again find myself spending way too much time both reading and commenting.
    But so what, it was still worthwhile!

    Rispondi

  50. เนื้อหานี้ดีเลยครับ หัวข้อขอบคอของโปโลเชิ้ตมันน่าอ่านจริงๆ
    จนเจอโพสต์นี้ ข้าถึงเห็นว่าคอเสื้อ Poloมันกำหนดบุคลิกได้มากมาย เจ๋งที่คนเขียนอธิบายให้เห็นภาพว่าเลือกคอยังไงถึงจะเข้ากับเรา

    Rispondi

Lascia un commento