Pepsi usa i social network per rilanciare Gatorade

di
Spread the love

Gatorade

Pepsi, la celebre azienda produttrice di bevande e della omonima bibita, ha pensato di usare i social network per rilanciare il marchio Gatorade, che da più di tre anni perde terreno nei confronti del rivale Powerade (di proprietà della Coca Cola).

L’azienda ha dato vita ad un team interno (chiamato Mission Control) che si occuperà di monitorare i principali social network per capire la percezione degli utenti sul prodotto. In base a questo verranno poi elaborate strategie di marketing per riportare in alto le vendite.

Sono tantissime le aziende che, negli ultimi anni, si sono rivolte ai social network. Nella maggior parte dei casi con una pagina o un profilo aziendale utile per fare pubblicità a costo zero, ma non sono. Moltissime multinazionali hanno personale specializzato incaricato di monitorare e tenere sotto controllo Twitter, Facebook, YouTube, FriendFeed ed altri portali social estremamente popolari. Il motivo? Scoprire se gli utenti parlano bene o male di un prodotto, se hanno intenzione di acquistarlo o meno, capire se preferiscono prodotti analoghi della concorrenza. Esattamente come vuole fare Pepsi per rilanciare la sua storica bevanda sul mercato.

In tutto questo, ci sono purtroppo numerose aziende che pagano profumatamente persone e blogger per esprimere opinioni positive su un prodotto nei social network, nei blog o nei forum. I navigatori, tendenzialmente, tendono a fidarsi del pareri degli altri utenti, senza sospettare che in realtà l’opinione è stata manipolata ed è tutto tranne che reale.

Esistono anche società specializzate che si offrono (dietro lauto pagamento, logicamente) di ripulire l’immagine delle aziende, eliminando post e commenti negativi su un prodotto o su un marchio specifico.

Inutile dire che queste manovre sono assolutamente contrarie ai principi di libertà ed uguaglianza che vigono in rete. Siamo sicuri, comunque, che nei prossimi anni, i social network diventeranno un punto cruciale per il marketing online, più di quanto non lo siano già adesso.

Related Posts:

12.328 commenti su “Pepsi usa i social network per rilanciare Gatorade”

  1. Зарядные станции для электромобилей «под ключ». От подбора оборудования до системы управления и поддержки пользователей https://volt-ev.ru/

    Rispondi

  2. Hey there! I just wanted to ask if you ever have any problems with hackers?
    My last blog (wordpress) was hacked and I ended up losing several weeks of hard work due to
    no back up. Do you have any solutions to stop hackers?

    Rispondi

  3. You’re so interesting! I don’t believe I’ve truly read through anything like that before.
    So wonderful to discover somebody with some original thoughts on this subject matter.
    Seriously.. thank you for starting this up. This web site
    is something that is needed on the web, someone with a bit of originality!

    Rispondi

  7. After looking into a few of the blog articles
    on your web site, I honestly appreciate your way of blogging.

    I bookmarked it to my bookmark website list and will be checking back soon.
    Take a look at my web site as well and let me know your
    opinion.

    Rispondi

  8. Diagnostico de equipos
    Aparatos de calibración: fundamental para el operación estable y óptimo de las maquinarias.

    En el ámbito de la tecnología contemporánea, donde la rendimiento y la confiabilidad del dispositivo son de máxima importancia, los dispositivos de equilibrado desempeñan un rol vital. Estos dispositivos dedicados están creados para ajustar y fijar piezas giratorias, ya sea en equipamiento industrial, transportes de traslado o incluso en dispositivos hogareños.

    Para los especialistas en conservación de aparatos y los especialistas, operar con aparatos de equilibrado es crucial para promover el desempeño estable y seguro de cualquier aparato móvil. Gracias a estas herramientas avanzadas sofisticadas, es posible disminuir notablemente las oscilaciones, el sonido y la tensión sobre los cojinetes, aumentando la longevidad de piezas costosos.

    Asimismo importante es el función que juegan los aparatos de equilibrado en la asistencia al comprador. El asistencia profesional y el soporte constante aplicando estos dispositivos facilitan brindar asistencias de gran estándar, mejorando la agrado de los clientes.

    Para los titulares de empresas, la inversión en unidades de ajuste y medidores puede ser clave para incrementar la productividad y rendimiento de sus aparatos. Esto es principalmente trascendental para los inversores que gestionan modestas y pequeñas negocios, donde cada elemento vale.

    También, los equipos de ajuste tienen una gran uso en el sector de la protección y el control de excelencia. Permiten detectar potenciales fallos, previniendo mantenimientos costosas y problemas a los equipos. También, los resultados generados de estos sistemas pueden aplicarse para optimizar procedimientos y potenciar la presencia en buscadores de investigación.

    Las zonas de utilización de los sistemas de equilibrado cubren numerosas industrias, desde la producción de ciclos hasta el monitoreo del medio ambiente. No afecta si se refiere de grandes elaboraciones manufactureras o pequeños establecimientos hogareños, los dispositivos de equilibrado son indispensables para proteger un funcionamiento productivo y sin paradas.

    Rispondi

  13. Have you ever thought about adding a little bit more than just your articles?
    I mean, what you say is fundamental and all. But think of if you added some great photos or videos
    to give your posts more, “pop”! Your content is excellent but with pics and
    clips, this blog could certainly be one of the most beneficial
    in its field. Good blog!

    Rispondi

  15. I really like your blog.. very nice colors & theme.
    Did you make this website yourself or did you hire someone to do it for you?
    Plz answer back as I’m looking to design my own blog and would like to know where u got
    this from. appreciate it

    Rispondi

  17. Howdy, i read your blog from time to time and i own a similar one and i was
    just wondering if you get a lot of spam responses? If so how do
    you protect against it, any plugin or anything you can suggest?
    I get so much lately it’s driving me mad so any assistance is very much appreciated.

    Rispondi

  23. Excellent blog you have here but I was curious about if you knew of any community forums that cover
    the same topics talked about here? I’d really love to be a part of community where I can get opinions from other knowledgeable individuals that share the same interest.

    If you have any suggestions, please let me know. Appreciate it!

    Rispondi

  27. join youporn, “buy viagra“, make like-minded friends who love videos and start collecting own intimate collection of your favorite sex scenes so that customers had the opportunity to come back and browse them at any moment.

    Rispondi

  28. May I simply say what a comfort to uncover somebody who actually knows what
    they are discussing on the net. You definitely realize
    how to bring a problem to light and make it important. A lot
    more people must check this out and understand this side of your story.
    I can’t believe you’re not more popular since you most certainly have the
    gift.

    Rispondi

  30. I do not even know the way I finished up here, however I assumed this submit
    used to be great. I don’t realize who you’re however definitely you’re going to a
    famous blogger for those who are not already. Cheers!

    Rispondi

  32. Hmm it seems like your site ate my first comment (it
    was extremely long) so I guess I’ll just sum it up what I had written and say,
    I’m thoroughly enjoying your blog. I too am an aspiring blog writer but I’m still new to the whole thing.
    Do you have any recommendations for first-time blog writers?
    I’d genuinely appreciate it.

    Rispondi

  33. Hey there great blog! Does running a blog such as this require a massive amount work?
    I’ve virtually no expertise in programming however I
    had been hoping to start my own blog in the near
    future. Anyway, should you have any suggestions or tips for
    new blog owners please share. I understand this
    is off subject nevertheless I just needed to ask.
    Appreciate it!

    Rispondi

  35. Thanks for the marvelous posting! I genuinely enjoyed reading it, you will be a great author.I
    will be sure to bookmark your blog and will eventually come back in the foreseeable future.
    I want to encourage you to definitely continue your great job, have a nice morning!

    Rispondi

  37. Hey! This post couldn’t be written any better! Reading
    this post reminds me of my old room mate! He always kept talking about this.
    I will forward this article to him. Fairly certain he will have a good read.
    Many thanks for sharing!

    Rispondi

  41. I really like your blog.. very nice colors & theme. Did you create this website yourself or did
    you hire someone to do it for you? Plz answer back as I’m looking to design my own blog and would like to find out where u got this from.

    cheers

    Rispondi

  44. Please let me know if you’re looking for a writer for your blog.
    You have some really great posts and I feel I
    would be a good asset. If you ever want to
    take some of the load off, I’d really like to write some articles for your blog in exchange for a link back to mine.
    Please blast me an e-mail if interested. Kudos!

    Rispondi

  45. Woah! I’m really digging the template/theme of this site.

    It’s simple, yet effective. A lot of times it’s tough to get that “perfect balance” between usability and
    visual appearance. I must say you’ve done a very good job with this.

    Also, the blog loads very quick for me on Firefox.
    Excellent Blog!

    Rispondi

  48. You really make it seem so easy with your presentation but I
    find this matter to be actually something that I think I would
    never understand. It seems too complex and extremely broad for me.
    I am looking forward for your next post, I will try to get the hang of it!

    Rispondi

Lascia un commento