Facebook Marketing Bible: lo strumento giusto per le imprese

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Facebook finalmente ha intenzione di monetizzare concretamente il proprio social network. In attesa di questa realizzazione sarebbe bene informarsi e studiare a fondo i meccanismi con i quali dare origine ad un Web Marketing efficace con il quale farsi pubblicità e/o mettere a disposizione propri servizi. Lo strumento migliore in circolazione si chiama: Facebook Marketing Bible. Il libro si suddivide in quattro sezioni: strumenti per Guerilla marketing, strumenti per gli inserzionisti, strumenti per sviluppatori di applicazioni e gli strumenti per webmaster. I temi “caldi” affrontati sono: i profili Facebook che diventano pubblici, i doni virtuali, gli inviti API chat e l’importanza del Facebook Connect. Ecco qui di seguito l’indice dei contenuti.

Introduction

I. Tools for Guerilla Marketers

1. Profile Page

2. Pages / Public Profiles

* “Facebook Pages 2.0″
o The New Wall Tab – Making Pages More Dynamic and Viral
o Status Updates – Now for Pages, Too
o Application Boxes – Changing Places
o Tab Management – Choosing a Landing Page
o Conclusion – Facebook Learning from Twitter, Pages Getting Better
* The Future of Sharing on Facebook: A Hybrid Public/Private Model
* Adding Custom Modules to Your Page
* Strategy: Groups and Pages have some similarities. Which makes more sense?
* Strategy: I’ve just created a Page. How do I promote it?
* Group to Page Migration
* Guidelines for Promoting Pages Outside Facebook
* Official vs Unofficial Pages
* Pages and SEO
* Ways Page Owners Can Restrict Content for Underage Users
* More Features Coming Soon

3. Groups

* Strategy: What about spamming existing groups?
* SEO

4. Events

* Events API
* Events SEO

5. Notes and Photos

* Events API
* Events SEO

6. Messages

7. Status Updates

8. Share / Posted Items

9. Mini Feed and News Feed

10. Feed Importing

> Data: Latest US Facebook Age and Gender Demographics

> Recommended Strategies for Guerilla Marketers

II. Tools for Advertisers

11. Social Ads

* How Specialty Brands are Driving Sales on Facebook

12. Engagement Ads

* Summary of ad units available to Facebook advertisers
1. Sponsorship Units on the New Facebook Home Page
o Social Video Ads
o Sponsored Virtual Gifts
o Events Ads
o Pages Ads
o Polling Ads

2. Advertising in the New Facebook News Feed
3. Advertising on the Profile Page (and other pages)

13. Virtual Gifts

* The Future of Virtual Gifts on Facebook
* Scheduled & Holiday Virtual Gifts

14. Performance Ads

15. Localization Opportunities

16. Integrated Opportunities

17. Facebook Platform Ad Networks

* List of Leading Facebook Platform Ad Networks
* What eCPMs do apps charge? Data from Facebook application developers

18. Facebook Platform Application Sponsorships

* List of Leading Facebook Platform Sponsorship Resellers/Rep Firms
* Strategy: Why sponsor applications when I can sponsor Facebook itself?

19. Specialized Facebook Platform Advertising Service Providers

> Recommended Strategies for Advertisers

III. Tools for Application Developers

* Strategy: What is the Right Way to Market Through Facebook Applications?
* Strategy: Where do most new application users come from?

20. Profile Box

* 5 Things Developers May Not Know About the Facebook Redesign
* Profile Integration: Tour of New Facebook App Settings

21. Application Tabs

22. Application Info Sections

23. Designing Feed Stories

* Strategy: Designing High Performance Feed Items
* News Feed Optimization: Strategies and Techniques

24. Feeds 2.0

* Feed Forms
* Feed Clustering
* Action Links

25. Feed Publisher

* Publishing in the Feed with Feed Comments

26. Requests / Invitations

* Policy Updates: Requiring Invites to Access Hidden Features, Offering Incentives for Invites, Ads on Profile Page Prohibited
* Strategy: Facebook’s Evolving Approach to Platform Governance
* Sending Application Invitations to Non-Facebook-Members

27. Chat Invitations

28. Facebook Notifications

* Chat Integration: Facebook Wants More Synchronous Notifications
* Policy Update: Bulk Pre-Selection Prohibited
* Spammy Affiliate Marketers Sure to be Shut Down

29. Email Notifications

* Updates: Email’s Status as Core Application Marketing Channel in Doubt

30. Application Bookmarks

31. Application Directory

32. Status Updates & Donations

33. Demographic Restrictions

34. Verification and Certification

* Great Apps Program
* Application Verification

35. Translations

* Data: Stats on Facebook Apps Built for International Markets
* Tutorial: Translating Your Applications Using Facebook’s Crowd-sourced Translation Service

36. Analytics Tools

* List of Leading Third-Party Facebook Platform Analytics Providers
* New Metrics for Developers with Facebook Profile Redesign

37. Search Engine Optimization

38. Mobile

* Facebook for iPhone and Connect for iPhone

39. Customer Service

40. Custom Tags

> Poll: Which viral channels do Facebook users hate most about apps?

> Recommended Strategies for Application Developers

IV. Tools for Webmasters

41. Facebook Connect

* Overview: Integrating Facebook Connect with Your Website
* Related: Google Friend Connect
* Examples: 40 Sites Live with Facebook Connect Today
* Variety of Facebook Connect Plugins Now Available for Blogs and Wikis

42. Comments Box Widget

43. Live Feed Widget

Se lo volete acquistarlo, potete farlo andando sul seguente sito. Il prezzo è di 49$.

394 commenti su “Facebook Marketing Bible: lo strumento giusto per le imprese”

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    It’s best to place links within content with semantic link phrases; additional options are available — listed underneath:

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    We suggest a 30% anchor / 70% non-anchor link distribution.

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  9. Link building
    Backlinks for SEO consist of two main types: anchor and non-anchor backlinks.

    Anchor links contain a primary search term, because this keyword is essential in search engine optimization.

    Non-anchor links are equally significant – this includes bare links, and user interaction matters because it provides access for bots; crawlers navigate your website along with internal pages, that helps your project.

    I provide ahrefs. If there are fewer links for one of the services, updates are provided on the platform with a larger number of inbound links because of delays in indexation.

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  10. Link pyramid tier 1 tier 2 tier 3
    Inbound links for SEO include anchor and non-anchor links.

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    Non-anchor backlinks are equally significant – these are plain URLs, and user interaction is important because it creates a route for bots; search engines access your website along with internal pages, which benefits the site.

    I provide majestic. When the number of links is limited for one of the services, the analysis focuses on the tool with a larger number of inbound links because of delays in indexation.

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  11. internal traffic
    DoFollow backlinks.

    DoFollow links transfer link juice from the source site, while each link is checked thoroughly to confirm they are pure DoFollow links.

    We provide a full performance report in a plain text format listing all sites with your link published.

    It is preferable to use contextual links with relevant anchor text; here are other approaches — see below:

    First option — create a unique article
    Second option — an article is dynamically rewritten to avoid duplication, because crawlers prefer text variation.

    Optimal ratio: 30% branded/keyword anchors, 70% non-anchor links.

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  12. Link pyramid tier 1 tier 2 tier 3
    SEO backlinks for SEO include two main types: anchor and non-anchor backlinks.

    Anchors are linked to a key query, since such a query is essential for search engine ranking.

    Bare links are just as important – this includes bare links, while clickability matters as it provides a route to search engine crawlers; crawlers navigate your website and deeper pages, which is useful the site.

    Progress reports are delivered via tools like Majestic, SEMrush, and Ahrefs. In cases where backlink counts are lower for a specific tool, the analysis focuses on the tool with a larger number of backlinks because of delays in indexation.

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  13. internal traffic
    High-quality DoFollow links.

    DoFollow links transfer SEO value from the referring website, and all links are reviewed carefully to ensure there are no NoFollow attributes.

    We provide a full performance report in the form of a text file listing all sites that host your backlink.

    It is preferable to embed links naturally using keyword-rich anchors; I have prepared alternative methods — see below:

    Choice 1 — create a unique article
    Alternative 2 — content is refreshed via synonym substitution to ensure uniqueness, because crawlers prefer dynamic content updates.

    We suggest a 30% anchor / 70% non-anchor link distribution.

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  14. Enlaces de retroceso para Google

    Informacion sobre el servicio

    Colocacion de backlinks para la promocion y el posicionamiento en Google en sitios de discusion, resenas y sitios web en cantidades de 1000, 5000 o 10000 vinculos

    Base actualizada de foros, resenas y blogs (diversa)

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    Mantenemos un equilibrio natural entre enlaces dofollow y nofollow para una mayor fidelidad del motor de busqueda

    Constantemente accesibles

    Lo que necesitamos para comenzar:

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    Las claves de busqueda en una tabla

    Presentaremos un informe de seguimiento via Majestic, Semrush o Ahrefs

    Si alguna herramienta indica menos vinculos, realizaremos el reporte desde aquella que muestre mas backlinks debido al retraso en la indexacion

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  15. internal traffic
    High-quality DoFollow links.

    A DoFollow link passes SEO value from the referring website, while each link is checked thoroughly for the absence of NoFollow tags.

    We provide a full performance report in a plain text format with the URLs of websites where your link was placed.

    We advise to place links within content with semantic link phrases; I have prepared alternative methods — check them out:

    Choice 1 — develop a custom article
    Second option — each post is automatically rephrased to prevent mirrored content, as search engines favor dynamic content updates.

    Optimal ratio: 30% branded/keyword anchors, 70% non-anchor links.

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    Pirámide de backlinks SEO en 3 etapas: hasta 30,000 enlaces de alta calidad, reportes en Majestic y estrategia escalonada para subir posiciones en Google. Planes desde USD 180

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  17. Link pyramid tier 1 tier 2 tier 3
    Backlinks for SEO consist of anchor and non-anchor links.

    Anchor texts contain the main keyword, as this keyword is fundamental for search engine ranking.

    Non-anchor backlinks are just as important – this includes simple hyperlinks, and the ability to click plays a key role because it provides a route for search robots; crawlers navigate the site along with internal pages, which is useful your project.

    I provide majestic. When the number of links is limited for one of the services, I report on the platform with a larger number of backlinks due to indexing delays.

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    I recommend building referral links via redirection and adding a link to resources, while the weight of the domains will increase its SEO value. Backlinks are an important factor in search engines! And for domains with strong authority, if you generate, for example, ten thousand backlinks, this approach is ideal, since there is protection from blocking and the site is secure against blacklisting.

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