Facebook finalmente ha intenzione di monetizzare concretamente il proprio social network. In attesa di questa realizzazione sarebbe bene informarsi e studiare a fondo i meccanismi con i quali dare origine ad un Web Marketing efficace con il quale farsi pubblicità e/o mettere a disposizione propri servizi. Lo strumento migliore in circolazione si chiama: Facebook Marketing Bible. Il libro si suddivide in quattro sezioni: strumenti per Guerilla marketing, strumenti per gli inserzionisti, strumenti per sviluppatori di applicazioni e gli strumenti per webmaster. I temi “caldi” affrontati sono: i profili Facebook che diventano pubblici, i doni virtuali, gli inviti API chat e l’importanza del Facebook Connect. Ecco qui di seguito l’indice dei contenuti.
Introduction
I. Tools for Guerilla Marketers
1. Profile Page
2. Pages / Public Profiles
* “Facebook Pages 2.0″
o The New Wall Tab – Making Pages More Dynamic and Viral
o Status Updates – Now for Pages, Too
o Application Boxes – Changing Places
o Tab Management – Choosing a Landing Page
o Conclusion – Facebook Learning from Twitter, Pages Getting Better
* The Future of Sharing on Facebook: A Hybrid Public/Private Model
* Adding Custom Modules to Your Page
* Strategy: Groups and Pages have some similarities. Which makes more sense?
* Strategy: I’ve just created a Page. How do I promote it?
* Group to Page Migration
* Guidelines for Promoting Pages Outside Facebook
* Official vs Unofficial Pages
* Pages and SEO
* Ways Page Owners Can Restrict Content for Underage Users
* More Features Coming Soon
3. Groups
* Strategy: What about spamming existing groups?
* SEO
4. Events
* Events API
* Events SEO
5. Notes and Photos
* Events API
* Events SEO
6. Messages
7. Status Updates
8. Share / Posted Items
9. Mini Feed and News Feed
10. Feed Importing
> Data: Latest US Facebook Age and Gender Demographics
> Recommended Strategies for Guerilla Marketers
II. Tools for Advertisers
11. Social Ads
* How Specialty Brands are Driving Sales on Facebook
12. Engagement Ads
* Summary of ad units available to Facebook advertisers
1. Sponsorship Units on the New Facebook Home Page
o Social Video Ads
o Sponsored Virtual Gifts
o Events Ads
o Pages Ads
o Polling Ads
2. Advertising in the New Facebook News Feed
3. Advertising on the Profile Page (and other pages)
13. Virtual Gifts
* The Future of Virtual Gifts on Facebook
* Scheduled & Holiday Virtual Gifts
14. Performance Ads
15. Localization Opportunities
16. Integrated Opportunities
17. Facebook Platform Ad Networks
* List of Leading Facebook Platform Ad Networks
* What eCPMs do apps charge? Data from Facebook application developers
18. Facebook Platform Application Sponsorships
* List of Leading Facebook Platform Sponsorship Resellers/Rep Firms
* Strategy: Why sponsor applications when I can sponsor Facebook itself?
19. Specialized Facebook Platform Advertising Service Providers
> Recommended Strategies for Advertisers
III. Tools for Application Developers
* Strategy: What is the Right Way to Market Through Facebook Applications?
* Strategy: Where do most new application users come from?
20. Profile Box
* 5 Things Developers May Not Know About the Facebook Redesign
* Profile Integration: Tour of New Facebook App Settings
21. Application Tabs
22. Application Info Sections
23. Designing Feed Stories
* Strategy: Designing High Performance Feed Items
* News Feed Optimization: Strategies and Techniques
24. Feeds 2.0
* Feed Forms
* Feed Clustering
* Action Links
25. Feed Publisher
* Publishing in the Feed with Feed Comments
26. Requests / Invitations
* Policy Updates: Requiring Invites to Access Hidden Features, Offering Incentives for Invites, Ads on Profile Page Prohibited
* Strategy: Facebook’s Evolving Approach to Platform Governance
* Sending Application Invitations to Non-Facebook-Members
27. Chat Invitations
28. Facebook Notifications
* Chat Integration: Facebook Wants More Synchronous Notifications
* Policy Update: Bulk Pre-Selection Prohibited
* Spammy Affiliate Marketers Sure to be Shut Down
29. Email Notifications
* Updates: Email’s Status as Core Application Marketing Channel in Doubt
30. Application Bookmarks
31. Application Directory
32. Status Updates & Donations
33. Demographic Restrictions
34. Verification and Certification
* Great Apps Program
* Application Verification
35. Translations
* Data: Stats on Facebook Apps Built for International Markets
* Tutorial: Translating Your Applications Using Facebook’s Crowd-sourced Translation Service
36. Analytics Tools
* List of Leading Third-Party Facebook Platform Analytics Providers
* New Metrics for Developers with Facebook Profile Redesign
37. Search Engine Optimization
38. Mobile
* Facebook for iPhone and Connect for iPhone
39. Customer Service
40. Custom Tags
> Poll: Which viral channels do Facebook users hate most about apps?
> Recommended Strategies for Application Developers
IV. Tools for Webmasters
41. Facebook Connect
* Overview: Integrating Facebook Connect with Your Website
* Related: Google Friend Connect
* Examples: 40 Sites Live with Facebook Connect Today
* Variety of Facebook Connect Plugins Now Available for Blogs and Wikis
42. Comments Box Widget
43. Live Feed Widget
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