Facebook Marketing Bible: lo strumento giusto per le imprese

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Facebook finalmente ha intenzione di monetizzare concretamente il proprio social network. In attesa di questa realizzazione sarebbe bene informarsi e studiare a fondo i meccanismi con i quali dare origine ad un Web Marketing efficace con il quale farsi pubblicità e/o mettere a disposizione propri servizi. Lo strumento migliore in circolazione si chiama: Facebook Marketing Bible. Il libro si suddivide in quattro sezioni: strumenti per Guerilla marketing, strumenti per gli inserzionisti, strumenti per sviluppatori di applicazioni e gli strumenti per webmaster. I temi “caldi” affrontati sono: i profili Facebook che diventano pubblici, i doni virtuali, gli inviti API chat e l’importanza del Facebook Connect. Ecco qui di seguito l’indice dei contenuti.

Introduction

I. Tools for Guerilla Marketers

1. Profile Page

2. Pages / Public Profiles

* “Facebook Pages 2.0″
o The New Wall Tab – Making Pages More Dynamic and Viral
o Status Updates – Now for Pages, Too
o Application Boxes – Changing Places
o Tab Management – Choosing a Landing Page
o Conclusion – Facebook Learning from Twitter, Pages Getting Better
* The Future of Sharing on Facebook: A Hybrid Public/Private Model
* Adding Custom Modules to Your Page
* Strategy: Groups and Pages have some similarities. Which makes more sense?
* Strategy: I’ve just created a Page. How do I promote it?
* Group to Page Migration
* Guidelines for Promoting Pages Outside Facebook
* Official vs Unofficial Pages
* Pages and SEO
* Ways Page Owners Can Restrict Content for Underage Users
* More Features Coming Soon

3. Groups

* Strategy: What about spamming existing groups?
* SEO

4. Events

* Events API
* Events SEO

5. Notes and Photos

* Events API
* Events SEO

6. Messages

7. Status Updates

8. Share / Posted Items

9. Mini Feed and News Feed

10. Feed Importing

> Data: Latest US Facebook Age and Gender Demographics

> Recommended Strategies for Guerilla Marketers

II. Tools for Advertisers

11. Social Ads

* How Specialty Brands are Driving Sales on Facebook

12. Engagement Ads

* Summary of ad units available to Facebook advertisers
1. Sponsorship Units on the New Facebook Home Page
o Social Video Ads
o Sponsored Virtual Gifts
o Events Ads
o Pages Ads
o Polling Ads

2. Advertising in the New Facebook News Feed
3. Advertising on the Profile Page (and other pages)

13. Virtual Gifts

* The Future of Virtual Gifts on Facebook
* Scheduled & Holiday Virtual Gifts

14. Performance Ads

15. Localization Opportunities

16. Integrated Opportunities

17. Facebook Platform Ad Networks

* List of Leading Facebook Platform Ad Networks
* What eCPMs do apps charge? Data from Facebook application developers

18. Facebook Platform Application Sponsorships

* List of Leading Facebook Platform Sponsorship Resellers/Rep Firms
* Strategy: Why sponsor applications when I can sponsor Facebook itself?

19. Specialized Facebook Platform Advertising Service Providers

> Recommended Strategies for Advertisers

III. Tools for Application Developers

* Strategy: What is the Right Way to Market Through Facebook Applications?
* Strategy: Where do most new application users come from?

20. Profile Box

* 5 Things Developers May Not Know About the Facebook Redesign
* Profile Integration: Tour of New Facebook App Settings

21. Application Tabs

22. Application Info Sections

23. Designing Feed Stories

* Strategy: Designing High Performance Feed Items
* News Feed Optimization: Strategies and Techniques

24. Feeds 2.0

* Feed Forms
* Feed Clustering
* Action Links

25. Feed Publisher

* Publishing in the Feed with Feed Comments

26. Requests / Invitations

* Policy Updates: Requiring Invites to Access Hidden Features, Offering Incentives for Invites, Ads on Profile Page Prohibited
* Strategy: Facebook’s Evolving Approach to Platform Governance
* Sending Application Invitations to Non-Facebook-Members

27. Chat Invitations

28. Facebook Notifications

* Chat Integration: Facebook Wants More Synchronous Notifications
* Policy Update: Bulk Pre-Selection Prohibited
* Spammy Affiliate Marketers Sure to be Shut Down

29. Email Notifications

* Updates: Email’s Status as Core Application Marketing Channel in Doubt

30. Application Bookmarks

31. Application Directory

32. Status Updates & Donations

33. Demographic Restrictions

34. Verification and Certification

* Great Apps Program
* Application Verification

35. Translations

* Data: Stats on Facebook Apps Built for International Markets
* Tutorial: Translating Your Applications Using Facebook’s Crowd-sourced Translation Service

36. Analytics Tools

* List of Leading Third-Party Facebook Platform Analytics Providers
* New Metrics for Developers with Facebook Profile Redesign

37. Search Engine Optimization

38. Mobile

* Facebook for iPhone and Connect for iPhone

39. Customer Service

40. Custom Tags

> Poll: Which viral channels do Facebook users hate most about apps?

> Recommended Strategies for Application Developers

IV. Tools for Webmasters

41. Facebook Connect

* Overview: Integrating Facebook Connect with Your Website
* Related: Google Friend Connect
* Examples: 40 Sites Live with Facebook Connect Today
* Variety of Facebook Connect Plugins Now Available for Blogs and Wikis

42. Comments Box Widget

43. Live Feed Widget

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