Facebook prova il check in per gli eventi

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Gli iscritti a Facebook potranno presto autenticarsi e fare il check-in da mobile anche agli eventi degli utenti. E’ sufficiente andare all’indirizzo touch.facebook.com e subito il servizio sarà automaticamente disponibile. Quando gli utenti saranno vicini al luogo dove si tiene un evento, il pulsante di “Check In” diverrà immediatamente disponibile. La funzione è al momento in via sperimentale, ma la sua importanza è già chiara a molti. Il check in per gli eventi amplifica ancora di più il potenziale di Places, soprattutto per quanto riguarda il fattore marketing.

Infatti non sarà più necessario leggere e rispondere ad un evento, perché verremo automaticamente avvisati da cellulare non appena ci troveremo in prossimità del luogo dove l’evento è previsto. Questo vale per gli eventi allestiti dai nostri amici Facebook, ma anche per quelli sponsorizzati da marchi e aziende che non sono tra i nostri contatti.

In questo modo gli esercizi commerciali possono richiamare l’attenzione sugli appuntamenti in corso, attirare pubblico e spingerli così al successo. Chi farà il check-in verrà automaticamente aggiunto alla lista degli ospiti che partecipano all’evento, e questo consentirà agli utenti e agli organizzatori di sapere quanti e quali amici sono arrivati ​​all’appuntamento, in un modo semplice e veloce.

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