Aumenta il fatturato del social media marketing

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Oggi parliamo di numeri, dati e soldi. Nello specifico, siamo dedicati al mondo dell’advertising on line che ha spostato definitivamente il suo fulcro sui social network. In barba alla crisi mondiale che sta colpendo tutte le realtà economiche del mondo, sembra proprio che il fatturato dei social media e dei social network on line, faccia una inversione di tendenza e punti ad una crescita costante ed esponenziale…almeno fino alla fine del 2012.
Attualmente la visibilità di questi introiti è positiva e raggiungerà secondo gli esperti ben 10,3 miliardi di dollari solo entro la fine del 2011.

 

Proseguendo con questa sensibilità di aumento (fino al 41% per il prossimo anno), il fatturato del prossimo anno dovrebbe essere di 14,9 miliardi nel 2010 e raggiungerà i 29,1 miliardi di dollari entro il 2015.

 

Ovviamente con l’incremento del fatturato sui supporti tecnologici, ci si aspetta anche molte novità nel settore dei mercati e dell’advertising relativi ai sistemi mobili. Attualmente la ricerca effettuata su questi settori, infatti, espone come questa crescita sia risultata esponenziale e continuerà ad essere positiva, per due fattori principali: l’evoluzione e l’avvento di dispositivi mobili sempre più perfetti, oltre che la possibilità di avere in base di largo consumo, strumenti che fino ad oggi sono stati dedicati a tutt’altro, fuor che fare pubblicità “di massa” e colpendola anche.

 

Quindi, tutte queste potenzialità, che rendono le connessioni con gli utenti always-on, permetteranno agli investitori di applicazioni mobili e social network, di puntare su un nuovo mercato di interesse mondiale con una rilevanza altisonante. Sicuramente si deve un buon merito anche al caro Steve Jobs, che con l’introduzione di uno strumento Tablet come iPad, ha permesso a molti di avere sempre a portata di mano un prodotto social tecnologico, anche se a prima impressione è sembrato inutile. Per chi non bastava lo smartphone ed un computer sempre dietro era troppo, ecco che ha fornito lo strumento giusto.

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