Trimestrale Facebook, utenti e pubblicità in crescita

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Facebook trimestrale

Negli ultimi giorni abbiamo avuto modo di apprendere che Facebook, pur essendo il social network per eccellenza e pur potendo contare su uno straordinario numero di utenti iscritti, sta subendo un rallentamento di non poco conto nel suo processo di espansione.

Stando tuttavia a quelli che sono i risultati dell’ultimo trimestre fiscale dichiarati nel corso delle ultime ore da Facebook sembra proprio che Mark Zuckerberg, la sua creatura e l’intero team alle spalle della stessa abbiano davvero ben poco di cui preoccuparsi.

La trimestrale di Facebook, infatti, è comprensiva di numeri di tutto rispetto in grado di scatenare l’invidia anche dei più accaniti concorrenti.

Dalla trimestrale si apprende infatti che il numero degli utenti che si collegano quotidianamente al social network è in contino aumento giungendo a ben 665 milioni, vale a dire il 26% in più rispetto a quanto registrato lo scorso anno.

Ad essere in aumento sono anche i dati a cadenza mensile con 1,11 milioni di utenti connessi nel periodo di riferimento.

Ad aver subito un notevole incremento è stata soprattutto l’utenza mobile che è aumentata, nel giro di un anno, del 54% arrivando a ben 751 milioni di utenti.

Le entrate, invece, sono aumentate del 38% raggiungendo quota 1,46 miliardi di dollari.

La maggior parte degli introiti deriva dalle inserzioni pubblicitarie che risultano in aumento del 43%.

La pubblicità su device mobile va infatti a configurarsi come un terzo della quota complessiva.

La quota in questione, inoltre, potrebbe aumentare ancor di più consequenzialmente al recente lancio di Facebook Home.

Oltre a tali dati Facebook ha fornito qualche dettaglio anche sulla sua acquisita Instagram.

Mark Zuckerberg, a tal proposito, ha fatto sapere che la celebre app fotografica ha totalizzato ben 100 milioni di utenti attivi nel primo trimestre del 2013 e che almeno per il momento non è prevista l’introduzione di alcun tipo di pubblicità.

Via | The Next Web

 

 

 

 

 

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