Twitter è sempre più accanto alle aziende

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Twitter Business

 

 

Il trend scelto dai ragazzi dell’uccellino, sembra essere sempre più business oriented e lo dimostrano le novità presentate in questi giorni. Tra poco, infatti, Twitter avvierà la diffusione sul proprio sito web di nuovi strumenti molto interessanti dal punto di vista del business per le aziende. Ad annunciare tutte queste novità è stato proprio Biz Stone, il fondatore di Twitter che ha dichiarato che giunti in questo momento di popolarità, la necessità primaria del social network su piattaforma microblogging è fare profitti.

 
La valutazione in borsa del sito in se, è attualmente di un miliardo di dollari, ma si necessita di aumentare ancora di più il capitale.

 

 
Stone, ha dichiarato anche che: “In questo momento al centro dell’analisi è l’uso commerciale di Twitter che già osserviamo da parte di alcune aziende, come compagnie aeree e grandi negozi. Presto offriremo a questi clienti un insieme di funzionalità per sfruttare a pieno le potenzialità di Twitter”.

 
Il tutto è partito da un progetto “pensato” in settembre 2009, quando la società ha ricevuto un finanziamento di 100 milioni di dollari per investimento. Tutte le aziende che attualmente frequentano Twitter, potrebbero essere interessate ad un account di tipo premium che garantirà delle funzioni particolari di marketing, advertising e pubblicità.

 
Inoltre sembra che una serie di relazioni con diverse aziende stiano per essere consolidate.
Il principale analyst di Forrester Research, Nale Elliott, ha dichiarato che: “ci sono centinaia se non migliaia di compagnie che credono in Twitter e usano parte del budget per il microblogging: alcune aziende hanno una decina o più di impiegati che lavorano solo sulla gestione di questo canale”.

 
Un nuovo beneficio offerto dall’uccellino per essere sempre più visibili on line.

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