Il nuovo Facebook punta alla pubblicità

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Nuova homepage su Facebook e tante, troppe congetture sull’evoluzione di questo popolare social network. Stamattina è comparsa la prima anteprima di come sarà Facebook, e siamo pronti a scommettere che ce ne saranno altre nei prossimi giorni.

La prima impressione è che Mark Zuckerberg sia voluto tornare al passato con le informazioni non più in cima e in orizzontale, ma in verticale a lato. La seconda è che Facebook sia sempre più orientato alla pubblicità mirata.

Sulla destra, salta subito agli occhi la colonna degli highlights che contiene foto, eventi, note e altre notizie dell’utente, scelte in base a ciò che ha condiviso con gli amici. Ma scelte da chi? Da Facebook, ovviamente, questo è il punto.

Gli highlights scelti da Facebook saranno il prossimo veicolo pubblicitario? Sarà possibile, cioè, acquistare uno spazio, oppure mettere in evidenza un contenuto anziché un altro, ottimizzandolo alla maniera di google adsense? Dai primi screenshot pare proprio di sì.

La struttura di Facebook, oggi assomiglia sempre di più ad un web magazine sulla falsariga di WordPress, anche sotto il profilo degli sponsor. D’altronde, un social network che accoglie qualche milione di nuovi utenti ogni giorno dovrà pure trovare un modo per fare fronte ai costi di gestione dei servers necessari a gestire una tale quantità di traffico.

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472 commenti su “Il nuovo Facebook punta alla pubblicità”

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