Youtube: è in arrivo la pubblicità

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Per molto tempo lo abbiamo visto senza pubblicità, ma questa situazione durerà ancora per poco. Infatti Google ha deciso di monetizzare il suo sito di video sharing. Un appoggio per questo periodo di crisi? Molto probabilmente è così. La principale politica di guadagno consisterebbe nel click-to-buy: piccoli link sottostanti ai filmati, che reindirizzeranno l’utente a servizi per l’acquisto di materiale audio/video come Amazon o iTunes. Le altre scelte potrebbero ricadere su banner trasparenti overlay, che compariranno sulla schermata video e dureranno per pochi secondi facendo scorrere i diversi annunci. Si prevedono tante scocciature da parte degli utenti Youtube e altrettanti soldi guadagnati da Google.

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