FarmVille nel supermercato, le nuove frontiere della pubblicità

Spread the love


Se dico “pubblicità su FarmVille” cosa vi viene in mente? Banner e pop up su Facebook? Niente di più sbagliato, perché ora la pubblicità si fa nel supermarket sotto casa, e FarmVille la trovate al banco di frutta e verdura. La nuova strategia promozionale nasce in America dall’accordo tra Zynga e gli specialisti della verdura in scatola “Gigante Verde”, negli Stati Uniti noto come Green Giant. Sui prodotti ortofrutticoli dell’azienda è ora presente uno sticker adesivo che regala 5 FarmVille Cash (la moneta di FarmVille) a chi acquista uno dei prodotti con il marchio Gigante Verde.

La promozione riguarda 25 prodotti diversi distribuiti in oltre 4000 supermercati e centri commerciali americani, ed è una ulteriore dimostrazione di quanto FarmVille sia popolare tra tutti i giochi Facebook.

Farmville oggi conta 65 milioni di utenti in totale, e 20 milioni di utenti assidui che si collegano a Facebook ogni giorno per giocare. Davanti a un successo così grande, non ci stupisce che dal social network di Mark Zuckerberg, FarmVille abbia cominciato ad espandere il suo “territorio” fino ad entrare nei negozi di alimentari più famosi degli States.

Questo tipo di pubblicità bidirezionale che promuove sia il gioco, sia i prodotti Gigante Verd, sembra funzionare bene in America, dove finora sono stati regalati più di 100.000 FarmVille Cash. Ma il gioco è molto popolare anche qui in Italia. Dovremo aspettarci anche noi una pioggia di bonus cash?

59 commenti su “FarmVille nel supermercato, le nuove frontiere della pubblicità”

  1. Hi! I’m at work surfing around your blog from my nnew apple iphone!
    Just wantted tto ssay I love reading you blog andd look forward tto all your posts!

    Carrry on tthe outstanding work!

    Rispondi
  2. Hi there, Yoou have done ann incredible job. I will definitely digg iit and persinally
    recommnd too mmy friends. I’m confident they will bbe benfited frrom
    this website.

    Rispondi
  3. Appreciating thhe persistence you put into your websitre annd detailed information you provide.
    It’s aqesome to coome across a blog very once iin a while that isn’t the same unwanted rehasxhed information.
    Great read! I’ve bookmarked your site and I’m addiong yyour RSS feeds to my
    Gooogle account.

    Rispondi
  4. You actually make it seem so easy with your presentation but I find this matter to be actually something which I think I would never understand.

    It seems too complex and very broad for me. I am looking forward
    for your next post, I’ll try to get the hang of it!

    Rispondi
  5. Great post. I used to be checking continuously this blog
    and I am inspired! Extremely useful information specially the remaining part :
    ) I deal with such information a lot. I used to be seeking this certain info for a long time.
    Thanks and good luck.

    Rispondi
  6. I’ll right away grasp your rss feed as I can’t to find
    your e-mail subscription hyperlink or e-newsletter service.
    Do you have any? Kindly permit me realize so that I may subscribe.
    Thanks.

    Rispondi
  7. You actually make it seem so easy with your presentation but
    I find this matter to be really something which I think I would never understand.

    It seems too complex and very broad for me. I’m looking
    forward for your next post, I’ll try to get the hang
    of it!

    Rispondi
  8. Thanks for ones marvelous posting! I quite enjoyed reading it, you are a great author.
    I will make sure to bookmark your blog and will often come back in the foreseeable future.

    I want to encourage yourself to continue your great posts,
    have a nice day!

    Rispondi
  9. Wow, wonderful blog layout! Howw ong have you beern bloogging for?
    yyou make bloggig loik easy. The oberall look of your
    web sitre iss fantastic, as well aas thhe content!

    Rispondi
  10. It is appropriate time to make some plans for the long run and
    it is time to be happy. I’ve read this submit and if I may just I
    wish to recommend you few attention-grabbing things or suggestions.
    Maybe you can write next articles referring to this article.
    I desire to read even more things approximately it!

    Rispondi
  11. Thank you, I have recently been looking for info about this topic
    for a long time and yours is the greatest I’ve discovered till
    now. However, what concerning the bottom line? Are you
    certain about the source?

    Rispondi
  12. Woah! I’m really loving the template/theme of this site.
    It’s simple, yet effective. A lot of times it’s tough to get that “perfect balance” between user friendliness and visual appeal.
    I must say you have done a very good job with this.
    Additionally, the blog loads super quick for me on Opera.
    Outstanding Blog!

    Rispondi
  13. hey there and thank you for your info – I have definitely picked
    up anything new from right here. I did however expertise several technical points using this site,
    since I experienced to reload the site lots of times previous
    to I could get it to load correctly. I had been wondering if your web hosting is OK?
    Not that I am complaining, but slow loading instances times
    will often affect your placement in google and could damage your high quality score
    if ads and marketing with Adwords. Anyway I am adding this RSS to my email and could look out for a lot more of your respective fascinating
    content. Make sure you update this again very soon.

    Rispondi
  14. Hi there, just became alert to your blog through Google,
    and found that it is truly informative. I’m gonna watch out for brussels.

    I will appreciate if you continue this in future. Numerous people will be benefited from your writing.
    Cheers!

    Rispondi
  15. I was wondering if you ever thought of changing the layout of your blog? Its very well written; I love what youve got to say. But maybe you could a little more in the way of content so people could connect with it better. Youve got an awful lot of text for only having one or 2 pictures. Maybe you could space it out better?

    Rispondi

Lascia un commento