Social network sul cellulare: boom di utenti scontenti

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Gli italiani e gli europei che navigano su Internet grazie ad una connessione mobile, sono sempre in numero maggiore, ma se il mercato cresce sempre più e l’offerta diviene sempre più povera diventa un problema. Dagli ultimi sondaggi effettuati, emerge che gli utenti sono disposti a supportare sia gli alti costi del collegamento mobile, sia la lentezza del collegamento ad Internet, ma secondo le ricerche del School of Management del Politecnico di Milano, ed il suo studio condotto su oltre 3.200 utenti, si necessita anche di contenuti.
Il 13% dell’utenza web, in Italia, naviga via cellulare e rispetto agli anni precedenti, l’incremento è del 20% nel solo 2008 (si parla di un incremento economico di 300 milioni di euro solo in quest’ultimo anno). Queste cifre sono date a favore del boom dei social network e la loro usabilità sul cellulare (Facebook in primis) ed infatti gli elogi sono stati tanti. Ma non sono tutte rose e fiori. Oltre ai già lamentati utenti che parlano di una lentezza enorme del collegamento (anche se spesso si promettono 3,6 megabite), ci si lamenta soprattutto della scarsità dei contenuti. della possibilità limitatadi avere accesso ad informazioni interessanti. Oltre le offerte commerciali ed i social network (per l’appunto), sembra che Internet non stia più assolvendo il compito di “divertire” il pubblico, bensì lo sta annoiando. E proprio qui che gli utenti cominciano a cedere e rispetto al 2008 quest’anno abbiamo visto un calare degli abbonamenti del 3%. Inoltre, la ricerca ha segnalato la caduta libera di un servizio che fino a tempo fa è andato per la maggiore: il download di loghi e suonerie per il cellulare.

Stiamo assistendo sempre più ad un sali scendi delle piattaforme di utilizzo Web 2.0, ma ciò che ci interessa trattare nello specifico, non è tanto l’utilizzo delle tecnologie di navigazione, ma l’identificazione del cosa fa l’utente quando si connette. Ebbene, i social network ad oggi, 2009, hanno la certezza di avere un collegamento attivo ad ogni connessione di utente mobile.

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