Omniture: posizionamento su Facebook

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Sviluppatori di applicazioni o aziende in cerca di pubblicità efficiente? Sia l’uno che l’altro hanno bisogno di conoscere l’andamento dei propri programmi e pagine personali su Facebook. Fare questo non è per nulla facile. Certo, esistono dei tools che permettono di farlo, ma come si possono avere dei dati reali, concreti ed efficaci? In tale proposito è nata Omniture, un’azienda che offre un servizio di monitoraggio per le campagne e/o diffusione di applicazioni sul Social Network. Il servizio è molto specifico e ben organizzato e, ovviamente, a pagamento.

I parametri che Omniture prende in riferimento sono: il traffico di pagine viste, rinvii e il tempo trascorso su una pagina, parametri che dovrebbero essere in grado di aiutare a promuovere il proprio prodotto o servizio.

Ecco cosa è in grado di fare il programma:

1. Puòcapire quali sono i segmenti demografici di utenza che adotta l’applicazione più vigorosamente.
2. Può segmentare gli utenti e il numero di amici che hanno, una vera e propria social ricerca.
3. Conoscere il numero di utenti che hanno invitato i loro amici a utilizzare una applicazione.
4. Quali sezioni dell’applicazione Facebook occupano la maggior parte del loro tempo agli utenti.
5. Come Facebook suggerisce di cambiare.

Idealmente, questo prodotto dovrebbe consentire agli sviluppatori di avere un immediato strumento di analisi, che mostra un robusto insieme di metriche di come le loro applicazioni hanno successo su Facebook. Vi sono stati molti strumenti di analisi creati da start-up per monitorare tali attività, e spesso gli sviluppatori hanno costruito i propri tools, ma Omniture è uno dei più principali attori ad essere coinvolti con Facebook analytics.

Quanto costa il servizio? Bella domanda. Sicuramente un’azienda di ottimizzazione sui motori di ricerca di siti commerciali non si farà pagare poco, soprattutto se di mezzo c’è Facebook. Per richidere un preventivo è possibile recarsi al sito internet e richiedere una consulenza.

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