Facebook:70% dei ricavi in più

Spread the love

Secondo le stime dello stesso CEO Facebook, Mark Zuckerberg, i ricavi monetari del social network aumenteranno del 70% entro il 2010. Nello specifico, il sito dovrebbe fruttare più di 500 milioni di dollari. Ma quale sarà la reale cifra di guadagno? E’ su questo punto che una dei più importanti analisti del mondo dell’ecommerce riferito ai social media, Debra Aho Williamson ha voluto parlare nel sito NextStepsInMarketing. Secondo lei, la stima reale si dovrebbe aggirare solamente attorno ai 300 milioni e non 500 come affermato da Zuckerberg.

Ecco come ne parla:

La nostra stima per tutto il mondo degli annunci su Facebook nel 2009 è di $ 300 milioni di euro. Nello specifico $ 230 milioni negli Stati Uniti e $ 70 milioni fuori. Quindi, se si aggiunge alla nostra stima di $ 300 milioni altri $ 75 milioni di entrate per i doni virtuali, giungiamo a $ 375 milioni di euro.

Supponendo che Facebook lanci un sistema di pagamento, che potrebbe portare a diversi milioni di entrate in più (non ho alcuna particolare preferenza),Il risultato finale sarebbe comunque inferiore a $ 500 milioni di euro, e il motivo della differenza è che mentre io sono ottimista per Facebook, non sono fiduciosa come il social network per quanto riguarda la sua capacità di aumentare i propri profitti del 70% in un solo anno.

Con una previsione di incremento, della spesa per le pubblicità online sul sito del 4,5% per quest’anno (secondo le più recenti proiezioni e statistiche degli emarketer), aumentare addirittura del 70% le proprie entrate sarà una vera e propria sfida.

Il discorso dell’analista è più che valido e si basa sull’aumento di richiesta, da parte delle aziende, di avere pubblicità sul social network. Ma Facebook potrebbe anche comodamente aumentare il prezzo di tali pubblicità del 70%. O comunque, come si fa di solito, aumentare il prezzo di una pubblicità di una percentuale rispetto adesso fino a raggiungere il 70% in un intero anno.

Che politica adotterà Facebook?

276 commenti su “Facebook:70% dei ricavi in più”

  1. Oh my goodness! Awesome article dude! Thank you, However I am going through difficulties with your RSS. I don’t know why I am unable to subscribe to it. Is there anyone else getting identical RSS problems? Anybody who knows the solution will you kindly respond? Thanx!!

    Rispondi
  2. Pretty section of content. I just stumbled upon your website and in accession capital to assert that I acquire in fact enjoyed account your blog posts. Any way I’ll be subscribing to your augment and even I achievement you access consistently rapidly.

    Rispondi
  3. I am extremely impressed with your writing skills and also with the layout on your blog. Is this a paid theme or did you customize it yourself? Either way keep up the nice quality writing, it’s rare to see a nice blog like this one nowadays.

    Rispondi
  4. Thanks for one’s marvelous posting! I seriously enjoyed reading it, you’re a great author. I will always bookmark your blog and definitely will come back very soon. I want to encourage you to continue your great posts, have a nice weekend!

    Rispondi
  5. Thank you for another informative web site. Where else may just I am getting that kind of info written in such a perfect means? I have a challenge that I am simply now operating on, and I have been at the glance out for such information.

    Rispondi
  6. With havin so much written content do you ever run into any problems of plagorism or copyright violation? My website has a lot of completely unique content I’ve either authored myself or outsourced but it appears a lot of it is popping it up all over the web without my agreement. Do you know any techniques to help protect against content from being ripped off? I’d genuinely appreciate it.

    Rispondi
  7. Write more, thats all I have to say. Literally, it seems as though you relied on the video to make your point. You definitely know what youre talking about, why waste your intelligence on just posting videos to your site when you could be giving us something enlightening to read?

    Rispondi
  8. I got this website from my friend who informed me concerning this web site and now this time I am visiting this site and reading very informative articles or reviews at this place.

    Rispondi
  9. I’m now not sure where you are getting your info, however good topic. I needs to spend a while learning more or working out more. Thank you for wonderful information I used to be in search of this information for my mission.

    Rispondi
  10. Fantastic beat ! I wish to apprentice while you amend your web site, how can i subscribe for a blog site? The account aided me a acceptable deal. I had been tiny bit acquainted of this your broadcast provided bright clear concept

    Rispondi
  11. I like the valuable information you provide in your articles. I will bookmark your weblog and check again here frequently. I am quite certain I will learn many new stuff right here! Good luck for the next!

    Rispondi
  12. Pretty component to content. I simply stumbled upon your web site and in accession capital to claim that I acquire in fact enjoyed account your blog posts. Any way I’ll be subscribing for your augment or even I fulfillment you get entry to persistently rapidly.

    Rispondi
  13. Simply want to say your article is as astonishing. The clearness in your post is simply cool and i can assume you are an expert on this subject. Well with your permission allow me to grab your RSS feed to keep up to date with forthcoming post. Thanks a million and please keep up the gratifying work.

    Rispondi
  14. Appreciating the hard work you put into your website and in depth information you present. It’s great to come across a blog every once in a while that isn’t the same outdated rehashed material. Wonderful read! I’ve saved your site and I’m including your RSS feeds to my Google account.

    Rispondi
  15. Greetings from Idaho! I’m bored to death at work so I decided to check out your website on my iphone during lunch break. I enjoy the knowledge you present here and can’t wait to take a look when I get home. I’m shocked at how quick your blog loaded on my mobile .. I’m not even using WIFI, just 3G .. Anyhow, good site!

    Rispondi
  16. Thank you, I have recently been searching for information approximately this topic for a while and yours is the best I have came upon so far. However, what concerning the conclusion? Are you sure concerning the source?

    Rispondi
  17. It is appropriate time to make a few plans for the future and it is time to be happy. I have read this publish and if I may I want to suggest you few fascinating things or suggestions. Perhaps you could write next articles relating to this article. I want to read more things approximately it!

    Rispondi
  18. Hey there great blog! Does running a blog like this take a lot of work? I have no expertise in programming but I was hoping to start my own blog soon. Anyways, if you have any recommendations or tips for new blog owners please share. I know this is off topic but I just needed to ask. Thanks a lot!

    Rispondi
  19. It is appropriate time to make a few plans for the future and it is time to be happy. I have read this publish and if I may just I wish to recommend you few fascinating things or suggestions. Perhaps you could write next articles referring to this article. I want to read more things approximately it!

    Rispondi

Lascia un commento