Facebook si trasforma in negozio

Spread the love

Da molto tempo i colossi Microsoft, Yahoo! e Google, stanno cercando di entrare nel mercato della pubblicità on line diventando i main sector, ma non sono mai riusciti a prendere il predominio l’uno sull’altro per arrivare alla vetta. C’è invece qualcun’altro che entrato quatto quatto nel mondo del Web 2.0, sta acquisendo una posizione dominante nel campo delle vendite on line: stiamo parlando di Facebook.

Se tutti gli altri hanno un proprio campo d’applicazione specifico, è ovvio che lo status di portale di vendita non sarebbe toccato a Facebook, bensì ad eBay. Microsoft, Google e Yahoo! che già sono in sfida costante per avere il primato (imbattibile ad oggi Google) sui motori di ricerca, cercano di trarre volume d’affari anche sulla vendita della pubblicità on line.

Facebook, che inizialmente sembrava non voler adottare questa linea di pensiero, si trova oggi a guadagnare con i suoi 250 milioni di utenti, un buon centinaia di migliaia di euro al giorno.
Il discorso però si sta evolvendo. Da semplice portale che mette in mostra banner pubblicitari, vediamo che pian piano, Facebook sta dando la possibilità agli utenti commerciali di fare qualcosa di più. Fino ad oggi società come 1-800-Flowers, grossista di piante e fiori americano, metteva a disposizione un carrello elettronico su Facebook, che andava poi a concludere la sua finalità nel proprio sito di e-commerce.

Ma qualcosa sta cambiando: man mano che altre aziende hanno “clonato” questa idea, Facebook ha deciso di avviare uno sviluppo di Apps, dedicata proprio al mondo del commercio elettronico, tale da permettere anche la conclusione della transazione direttamente sul proprio sito.

Ovviamente, non senza una percentuale sul ricavo. Facebook diventa quindi sempre più un prodotto commerciale che punta all’unicità: social network, motore di ricerca (anche se per adesso solo interno), gestore di applicazioni e tra poco sicuramente anche supermercato on line. Chissà se nascerà la possibilità, anche sui profili di vendere la “roba” vecchia…sarà il lancio di eFacebay? Noi nel frattempo continuiamo ad osservare i progressi.

2.557 commenti su “Facebook si trasforma in negozio”

  1. whoah this blog is magnificent i really like reading your articles. Stay up the good work! You recognize, many individuals are searching around for this info, you can help them greatly.

    Rispondi
  2. That is very interesting, You’re an overly professional blogger. I have joined your rss feed and look forward to in the hunt for more of your magnificent post. Also, I’ve shared your web site in my social networks!

    Rispondi
  3. Thank you for every other fantastic article. The place else could anyone get that kind of information in such a perfect means of writing? I have a presentation subsequent week, and I am on the look for such info.

    Rispondi
  4. I’ve been surfing online more than three hours lately, but I never discovered any interesting article like yours. It’s lovely value enough for me. In my opinion, if all web owners and bloggers made good content as you did, the web shall be a lot more helpful than ever before. “When there is a lack of honor in government, the morals of the whole people are poisoned.” by Herbert Clark Hoover.

    Rispondi
  5. Surprisingly good post. I really found your primary webpage and additionally wanted to suggest that have essentially enjoyed searching your website blog posts. Whatever the case I’ll always be subscribing to your entire supply and I hope you jot down ever again soon!

    Rispondi
  6. A neighbor of mine encouraged me to take a look at your blog site couple weeks ago, given that we both love similar stuff and I will need to say I am quite impressed.

    Rispondi
  7. What Is LeanBiome? LeanBiome is a natural weight loss supplement that reverses bacterial imbalance in your gut microbiome with the help of nine science-backed lean bacteria species with Greenselect Phytosome, a caffeine-free green tea extract crafted with patented phytosome technology.

    Rispondi
  8. What is Tea Burn? Tea Burn is a new market-leading fat-burning supplement with a natural patent formula that can increase both speed and efficiency of metabolism. Combining it with Tea, water, or coffee can help burn calories quickly.

    Rispondi
  9. I and my pals were taking note of the nice tricks on your website while the sudden I got a terrible suspicion I never expressed respect to the web site owner for those strategies. All of the people are already for this reason stimulated to learn them and have in effect sincerely been making the most of those things. I appreciate you for truly being indeed considerate and then for settling on such amazing subjects most people are really needing to understand about. My personal sincere apologies for not expressing appreciation to you sooner.

    Rispondi
  10. Nice to meet you! We are a online retailer since 1988. Welcome to Elivera 1988-2023. EliveraGroup sells online natural cosmetics, beauty products, food supplements. We connect people with products and services in new and unexpected ways. The company ELIVERAGroup, is a Retailer, which operates in the Cosmetics industry. ELIVERA was established in 1988. © ELIVERA LTD was established in 2007. The first project was in 1988. It was carried out in trade with Russia, Belarus, Ukraine, Belgium, Hungary, Poland, Lithuania, Latvia and Estonia.

    Rispondi
  11. I’m not that much of a online reader to be honest but your blogs really nice, keep it up! I’ll go ahead and bookmark your website to come back in the future. Many thanks

    Rispondi
  12. I think that is among the most significant info for me. And i’m satisfied reading your article. However should observation on some common things, The site taste is wonderful, the articles is really nice : D. Excellent activity, cheers

    Rispondi
  13. I’m partial to blogs and i actually respect your content. The article has actually peaks my interest. I am going to bookmark your site and preserve checking for new information.

    Rispondi

Lascia un commento