Casa.it diventa social network

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I portali immobiliari, sono stati da sempre on line tra i più frequentati, probabilmente per la semplicità di gestione e di selezione delle situazioni personalizzate per le famiglie. La novità di cui parliamo oggi, tocca uno dei portali più cliccati d’Italia: casa.it.

Questo portale interconnesso tra le varie agenzie singole ed in franchising, ha lanciato una nuova strategia commerciale a seguito della presentazione di sito (Sito su Misura), dedicato alle Agenzie Immobiliari.
Per entrare in questo mondo del social network 2.0, però, casa.it ha deciso di non partire da zero, bensì di affidarsi alla visibilità di richiamo lanciata dal più grande Facebook. In pratica, ha realizzato un profilo che ingloba tutte le informazioni dell’azienda e le notizie più interessanti dal mondo immobiliare.
Sempre dal profilo creato su Facebook, gli utenti visitatori, possono utilizzare un motore di ricerca interno per trovare anche sul social network le soluzioni immobiliari più idonee alle proprie esigenze.

Daniele Mancini, Amministratore Delegato di Casa.it ha dichiarato che: “Siamo convinti che il settore immobiliare possa trarre vantaggio dall’utilizzo del social networking. Le reti di relazioni alla base del modello di business tradizionale del real estate acquisiscono un’importanza ancora più strategica nel mondo online e la diffusa pratica del passaparola può amplificare al massimo la sua portata grazie all’utilizzo degli strumenti di comunicazione e condivisione propri del Web 2.0. Un utente soddisfatto può facilmente consigliare un’agenzia immobiliare e segnalare degli annunci interessanti non solo alla sua rete di contatti più prossimi, ma a tutto il mondo Facebook. Grazie al nostro supporto le nostre agenzie partner potranno quindi creare un network di clienti soddisfatti, ampliando le proprie possibilità di contatto con potenziali prospect e moltiplicando le opportunità di business“.

Basandosi su questa nuova sfida on line, il portale immobiliare, ha lanciato una campagna pubblicitaria di un certo spessore per entrare dalla porta principale nel computer degli internauti.

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